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Displaying 261 - 270 of 421 results

Rahzi’s Dilemma: Decision-Making at Samudera Pharma Corporation - (A), (B) And (C)

by Roy Chua, Havovi Joshi
Discipline:
Organisational Behaviour
This is a three-part case. Case A introduces Rahzi Putera, a product manager at Samudera Pharma Corporation (SPC), one of Indonesia’s largest manufacturer and distributor of generic pharmaceuticals. SPC had earlier that year entered into an agreement with Braxton Biotech Corporation (Braxton) in...
S$6.00

Asia Genomics: Making Genetic Testing a Way Of Life - Part (A) and Part (B)

by Millie Su, Adina Wong
Discipline:
Competitive Strategy, Business Models
Cases (A) and part (B) can be used as a pair to discuss two different business models for the same business.
The first part (A) of the case study refers to Asia Genomics Holdings, founded by Dr. Wong Mun Yew in 2014. Asia Genomics considered itself a pioneer in genetic testing in Asia with the aim...
S$6.00

iNET: Overcoming a Legacy Web Portal at Singapore Management University

by Tan Kar Way, Sheetal Mittal
Discipline:
Management of Information Systems
In 2014, Singapore Management University (SMU) undertook the reworking of its ten-year-old legacy intranet web portal eWise, and successfully replaced it with the new intranet, iNet. At lower maintenance costs than eWise, iNet offered modern design, easy consolidation and renewal of content, better...
S$6.00

GLC: Delivery Through Shared Responsibility

by Tan Kar Way, Venky Shankararaman, CW Chan
Discipline:
Operations Management
Andy Smith is the Transport Excellence Manager (Asia-Pacific) at GLC, a leading global logistics services company. In April 2016, GLC inaugurated the GLC Hub in Singapore, which is expected to boost cargo volume in Asia-Pacific. However, Smith faces issues further down the supply chain due to...
S$6.00

Co-Founders Of The North: A Strategy Simulation Game

by Geng Xuesong, Saumya Sindhwani, Whitney Zhang
Discipline:
Competitive Strategy, Alliances
Co-Founders of the North is a digital multiplayer turn-based strategy game. Players take on the role of “co-founders”, so named for their joint pioneering role in constructing buildings on a set of four fantasy islands. Players must both compete and cooperate, having to balance limited resources...
S$6.00

Pyra: Delighting Millennials with Beauty in a Subscription Box

by Hannah H. Chang, Michelle Lee, Anirban Mukherjee
Discipline:
Marketing Strategy, Internet Marketing
The case is set in 2014, from the perspective of Pyra, a Singaporean subscription box company for beauty products. Subscription-box services are a fairly new business model that involves the delivery of product(s) to the consumer on a periodic basis. A more recent variant of subscription-box...
S$6.00

Metallurgic Technologies: Improving Productivity

by Koh Niak Wu, CW Chan
Discipline:
Operations Management
In January 2014, Clarence Tan, CEO of Metallurgic Technologies (Metatech), an equipment manufacturer for upstream oil and gas companies, faced a challenging situation. Tan had won a contract to manufacture internal valve kits for a major customer assembling wellhead components. These valve kits...
S$6.00

Singapore Reits: Low Risk Investments for Stable Returns, or are they?

by Benedict Koh, Nandini Vijayaraghavan
Discipline:
Investments, Finance
Sally Tan, an equity analyst with Prospero Asset Management Company (PAMC), is tasked with recommending units of four Singapore REITs (Real Estate Investment Trust) – CapitaLand Mall Trust (CMT), Ascendas REIT (A-REIT), Soilbuild Business Space REIT (Soilbuild REIT), and Parkway Life REIT (P-Life...
S$6.00

Base of Pyramid Hub: Connecting Solutions

by Jonathan Chang, Lipika Bhattacharya
Discipline:
Social Enterprise and Ethics, Social Enterprise
The case describes the decision dilemma faced by an entrepreneur, Jack Sim, whose social initiative aims to establish an innovative platform in Singapore and South Asia to serve the base of the pyramid (BoP), which represents a majority of the population of the world (about 60%) who live in poverty...
S$6.00

Sisters in Solidarity: Breaking the Bondage of Marginalised Women in India

by Saumya Sindhwani, Lakshmi Appasamy
Discipline:
Social Enterprise and Ethics, Social Enterprise, Growth Strategy, Competitive Strategy, Community Relation
Set in November 2015, the case follows Sisters in Solidarity (SiS), a social enterprise established to emancipate marginalised women in Lucknow, India. SIS was an offshoot of Study Hall Education Foundation (SHEF), a non-profit organisation that promoted feminist pedagogy in the educational...
S$6.00

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