Skip to content Skip to navigation

Buy Cases


Note: By adding the case to cart, you are purchasing the case only.

Displaying 201 - 210 of 421 results

Singapore Management University: Marketing A Master of Business Administration Programme

Discipline:
Lieven Demeester was the Associate Dean of the Singapore Management University (SMU) Master of Business Administration (MBA) programme. The University was launched in 2000 as a school with a distinctive approach to undergraduate education relative to two well entrenched local competing business...
S$6.00

Grab: Building A Leading O2O Technology Company in Southeast Asia

The case is set the day after Grab Holdings (“Grab”) announced the acquisition of its largest rival, Uber, on 26 March 2018, and traces back its evolution from a start-up struggling to gain traction in its target market to the region’s first decacorn (start-up with $10 billion or more value)....
S$6.00

Maybank: Organisational Transformation Through Human Resources

Discipline:
It was January 2018. Nora Abd Manaf, Group Chief Human Capital Officer, Maybank, the largest bank by market capitalisation in Malaysia, is contemplating future challenges that the bank has to address in terms of artificial intelligence, the gig economy and a new generation of millennial employees....
S$6.00

Growing a Global Forest: Ant Financial, Alipay, and the Ant Forest

This case won the Teaching Cases on Sustainability category at the inaugural Financial Times Responsible Business Education Awards 2022.
More details here.

The case is set in January 2019, when Di Xu, the team leader of Ant Forest, a green initiative within the Chinese payment and lifestyle app...
S$6.00

Stranded: A Spark of Hope

The ‘Stranded’ game is an experiential platform to learn lessons on team leadership in a situational context based on sudden changes of events. It is modelled primarily upon variables associated with contingency theories of leadership. The setting is a future dystopian world where resources are...
S$6.00

Singapore’s ‘Crazy Rich Asians’ Experience of City Branding

Discipline:
Tourism has been an important economic pillar for Singapore for decades, contributing 4% to Singapore’s Gross Domestic Product (GDP). While Singapore is a well-known destination with Asians and Europeans, the country has yet to become a popular choice for US travellers who lived outside the gateway...
S$6.00

Bellamy’s Turnaround in China

Discipline:
Set in December 2017, the case discusses Bellamy’s Australia Limited (BAL)’s debacle in China, and its subsequent turnaround. BAL was the leading supplier of infant milk formula and baby food products in China, its largest export market. In mid-2016, the Chinese government, in a bid to control the...
S$6.00

Mobike: A Worthy Bike-Sharing Unicorn?

Discipline:
In August 2018, Felicia Wong, Chief Investment Officer at 88 Capital, the investment arm of a Hong Kong family office, was considering investing in a bike-sharing company. The bike-sharing business was booming in China, with the two dominant players Mobike and ofo rapidly expanding. Mobike had been...
S$6.00

Navigating an Eternal Ocean – EnerGaia’s Emergent Strategy in the Market for Spirulina

The case follows the evolution of EnerGaia, a technology firm pioneering rooftop production of spirulina (blue-green algae) in developing markets. The narrative and discussion questions focus on the strategic choices of the CEO, Saumil Shah. Core questions regard Saumil’s options for positioning...
S$6.00

Smartkarma: Market Opportunity in Investment Research

Discipline:
Co-founded by Raghav Kapoor in Singapore in 2014, Smartkarma was an innovative e-commerce-based independent platform for providing investment research - conceived in response to changes in banking industry regulations post the 2008 financial crisis. New industry regulations required investment...
S$6.00

Pages

Looking for something?