In order to meet increased demand for new aircraft-engine orders coming from customers in Asia, Rolls-Royce strategises and facilitates the company’s largest investment to date: the US$565 million Seletar Campus in Singapore – a 154,000 square metre site housing cutting-edge manufacturing, training...
Scoot is a new subsidiary airline of the Singapore Airlines Group (SIA) launched in November 2011. It is a low-cost, medium to long-haul carrier that is independently operated and based out of Changi Airport in Singapore. The low-cost carrier model is thriving as income levels continue to rise...
This case describes the traditional medicine market in Vietnam, with a particular focus on Traphaco, the largest traditional medicine manufacturer in the country. In 2013 the company is performing well, but its general director is concerned about adjusting to, and taking advantage of, changes in...
In 2013, Nah Juay Hng, chairman of the parade executive committee in the People’s Association (PA), is managing Singapore’s Chingay Parade, which takes place annually during the Chinese New Year celebrations. The PA is a government agency in Singapore responsible for promoting racial harmony and...
This multi-part case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges threatened by the Internet. Part A of the case provides the context and outlines the challenges faced by the newspaper: high production costs, mixed results with a new...
Vista View Corporation is an American pharmaceutical company manufacturing and sells both prescription and over-the-counter eye care products, with branches in 50 countries. Since 2008, Vista View has been consolidating its business within its consumer products division to focus on emerging market...
City Developments Limited (CDL), one of Singapore’s leading international property and hotel conglomerates involved in real estate development and investment has developed over 22,000 luxurious and quality homes in Singapore, catering to a wide range of market segments. CDL has won numerous awards...
This case won the Inclusive Business Models category at the EFMD Case Writing Competition 2014 and commended at the Emerald and SMU Case Competition 2013.
More details here.
This is a two-part case series. Case A begins in April 2010, where Sharat Verma, the brand manager for Gillette India,...
SEMRI is the first not-for-profit public private partnership (PPP) arrangement in the healthcare sector in India. From its modest beginnings of providing emergency response services with 15 ambulances in a single city, EMRI grew its operations across 8 states to 1,550 ambulances serving 366 million...
This case describes the strategy adopted by Cisco India to develop the Advanced Services Router 901 (‘ASR 901’). It is part of a larger strategy by Cisco headquarters to understand what could be built in the developing markets for the developing markets, as opposed to products conceived with only...
