Rodney Yap, co-founder and CEO of Usertip, a digital adoption platform tech start-up, had completed a pre-seed funding round for the company. Yap and his co-founders had leveraged Singapore’s tech hub status and government support for digital innovation to develop software that would help train...
This case study begins in October 2022, two years after Sophia and Eileen Goh, who were sisters, rebranded the footwear company to expand its customer base from baby boomers and Gen X to millennials and Gen Z.
The footwear brand was originally positioned as a workwear brand, specifically to cater...
Set in 2022, the case follows the sustainability journey of Jiu Zhen Nan, a 133-year-old Taiwanese pastry brand headquartered in Kaohsiung, the southern city of Taiwan. Jiu Zhen Nan specialises in gourmet traditional Chinese Han pastry, often consumed during major festivals, weddings, and religious...
On September 9, 2022, Singapore Management University (SMU) President Lily Kong launched the SMU Sustainability Blueprint at her fourth President’s State of the University Address to an audience of over 600 faculty, staff, students, and guests. While paying attention to sustainability was not new...
Set in 2022, the case describes the partnership between Unilever Food Solutions (UFS) and The Social Kitchen (TSK), a social enterprise, to launch Unilever’s flagship alt-meat brand ‘The Vegetarian Butcher’ (TVB) in Singapore. With a focus on ‘future foods’, Unilever planned to double the number of...
Neeraj Gupta, Principal Investment Officer at the International Finance Corporation (IFC), led the IFC team tasked with assisting the Indian government to structure water sanitation Public-Private Partnership (PPP) projects along the Ganga River. India depends heavily on the river to support its...
New Twitter CEO Elon Musk had been aggressively cutting costs since he acquired the company in October 2022. Much of this had been accomplished by retrenching huge numbers of staff. Meanwhile, Musk’s moves to restore banned accounts had eliminated a host of key advertisers, causing its main source...
BHP, the Australian mining company that also diversified into ship chartering, has an important mission statement: “BHP’s purpose is to bring people and resources together to build a better world.” Rashpal Bhatti (Bhatti) Vice President of BHP’s Maritime and Supply Chain Excellence (MSCE) arm...
Kaichiro Yamamoto is the 10th generation president of Yamamotoyama (YMY), a tea company that is one of Japan’s revered shinise: companies that have operated for more than a century. His only child, Nami Yamamoto, is expected to serve as the first female president of the company after him. YMY had...
In 2022, Wang Jun was the chairperson of Ant Fortune, a comprehensive wealth management platform under Ant Group. China’s economic growth since 1978 led to a significant increase in the number of people having sufficient money to invest. Ant Fortune aimed to provide inclusive wealth management...
