This case is set in December 2012, shortly after the acquisition of Asia Pacific Breweries Limited (APB) by Heineken N.V. APB is one of the largest brewers in Asia Pacific with a market footprint in 14 countries. This made it an attractive acquisition target for suitors such as Heineken, a global...
This case chronicles the events surrounding the six-week grounding of Tiger Airways Australia between June and August 2011. During this time, Tiger Airways Australia’s revenue falls by 44% with the Tiger Airways Group share price falling 20%. Australian air safety regulators and key investors...
This case won the Emerald and SMU Case Competition 2013.
In 2004 the low-cost carrier business model is introduced to Southeast Asia. And Singapore’s first budget carrier, Valuair, finds itself in fierce competition with two emerging competitors in the second half of that year. Valuair needs to...
This case is set in February 2013, when several Yahoo! employees leaked a confidential memo from the human resources department concerning a telecommuting ban that is to be imposed in June that year. There are strong responses from many people, both from inside and outside Yahoo, criticising the...
In January 2012, Starbucks enters into a 50:50 joint venture with Tata Global Beverages Limited (TGBL), under which Starbucks will own and operate outlet stores in Mumbai. TGBL has a strong reputation and presence throughout the entire coffee production chain — growing, roasting and trading — that...
The stage for this case is set in South Central LA, the infamous battleground of bloody gang wars, and the original breeding ground for rap and hip hop music. The narrative zooms in on the charismatic Alfred Lomas, who since leaving prison and his gang, has set up a business that requires him to...
This case, set in 2012, deals with an increasingly important economic, demographic and social phenomenon in Asia — the emergence of career- minded women who are impacting how products are marketed in that region — in this example, South Korea. The case revolves around the iconic “Gold Misses” — an...
Between 2004 and 2011, Infineon Technologies, a German semi-conductor company, was shifting its supply chain functions from Munich to Singapore. And Rainer Thomas, senior director corporate supply chain for Infineon Technologies Asia Pacific, was responsible for managing this shift over those six...
This case describes the events and conditions surrounding a critical decision that Masao Yoshida, the plant manager of Tokyo Electric Power Company’s (TEPCO’s) Fukushima Dai-ichi nuclear power plant, must make on March 12, 2011. A day earlier, a massive 9.0 magnitude earthquake hit the region where...
This case study discusses the causes, consequences and implications of the nuclear disaster at Tokyo Electric Power Company’s (TEPCO’s) Fukushima Dai-ichi nuclear power plant that was triggered by a massive 9.0 magnitude earthquake and subsequent tsunami waves on March 11, 2011. There are two...
