China’s digital market is on the rise at an exceptional pace, and giant digital players, such as Baidu, Alibaba and Tencent, have already surpassed some of the U.S. industry’s most successful names in terms of market capitalisation.
When competing in China’s digital market, local Chinese digital...
It was April 2014, and Cadence Chong, a new analyst at YOB Bank Singapore’s consumer banking department, is working on her first assignment. Chong has been hired to improve the bank’s credit card business, as her manager believed that there was scope for the business to do better. A specific...
As of 2014, housing policies in Singapore continue to be a hot issue with the growing affluence of the population and the long-standing policy of ensuring home ownership for all Singaporeans. Despite the establishment of the Council for Estate Agencies (CEA) in 2010, which put in place tighter...
Set in 2013, Hamidah Hassan works at SATS, a provider of gateway services at Changi Airport in Singapore. SATS has a symbiotic relationship with Changi Airport Singapore and Singapore Airlines in ensuring a smooth travel experience for customers. Hamidah is in charge of the operations at the check-...
It was 30 December 2012, and Lee Kian Soon, the founder of Ezra Holdings Limited (Ezra), a Singapore-headquartered offshore oil and gas services company, was stepping down after 20 years as Executive Chairman of the company.
Having been at the helm of the company for two decades, Lee had been...
This case is set in July 2013, shortly after the launch of Surf Air, an all-you-can-fly subscription airline based in California. Wade Eyerly, the CEO of Surf Air, has to decide if the business model is sustainable, and also if Surf Air could be expanded to other locations.
Three directional trends...
The case is set in June 2013, and deals with an SME-sized Singapore-based property developer’s decision on whether to launch a sustainability initiative and engage in sustainability reporting as an innovative practice to improve the long-run viability of the company through improved operational...
In April 2011, Michael Woodford, a British national, is appointed president and chief operating officer of Olympus. Within months of becoming president, Woodford discovers that Olympus has made some questionable acquisitions and paid large amounts of money for companies with few assets, and...
The Hour Glass (THG) is a multi-brand luxury watch retailer, founded in 1979 by Henry and Jannie Tay in Singapore. The store was one-of-a-kind when it was founded, positioning luxury watches as upmarket collectors’ items or for investments. This strategy proved to be a resounding success. By 1988,...
In December 2011, the world-renowned SMRT train system in Singapore suffered a series of commuter disruptions that shattered public confidence in the system. SMRT Corporation Ltd. is Singapore’s multi-modal public transport operator, with train, bus and taxi services across the island. This case...
