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Cases by Havovi Joshi

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Made in India: Cisco Reroutes Innovation

by Srinivas K. Reddy, Havovi Joshi
Discipline:
Operations Management, Entrepreneurship and Innovation
This case describes the strategy adopted by Cisco India to develop the Advanced Services Router 901 (‘ASR 901’). It is part of a larger strategy by Cisco headquarters to understand what could be built in the developing markets for the developing markets, as opposed to products conceived with only...
S$6.00

Mysore Sandals Millennium: The Launch of India’s Most Expensive Soap

by Srinivas K. Reddy, Havovi Joshi
Discipline:
Marketing
Over the past decade or so, Karnataka Soaps and Detergents Ltd (KS&DL) – an Indian public sector enterprise – has observed a significant fall in its signature product’s brand image, Mysore Sandalwood. The company now aims to rebuild its overall image by launching their new, Mysore Sandals...
S$6.00

Brewing the Perfect Blend: Starbucks Enters India

by Philip Zerrillo, Sarita Mathur, Havovi Joshi
Discipline:
Strategy
In January 2012, Starbucks enters into a 50:50 joint venture with Tata Global Beverages Limited (TGBL), under which Starbucks will own and operate outlet stores in Mumbai. TGBL has a strong reputation and presence throughout the entire coffee production chain — growing, roasting and trading — that...
S$6.00

‘Campus Connect’: An Infosys Program to Develop India’s Information Technology Ecosystem

by Arnoud De Meyer, Peter Williamson, Havovi Joshi, Christopher Dula
Discipline:
Human Resources Management
This case is set in April 2013, and discusses the key elements that have contributed to the success of Infosys Ltd’s Campus Connect Programme (CC) in developing India’s Information Technology talent over the past eight years. The CC programme is an industry-academia initiative that re-constructs...
S$6.00

Lipton Tea in Turkey: Infusing a Real Flavour of Sustainability

by Philip Zerrillo, Havovi Joshi
Discipline:
Sustainability Management, Strategy
This case study discusses the initiatives taken by Unilever, one of the world’s leading fast moving consumer goods companies, to promote sustainability, by using the example of Lipton Tea in Turkey. In November 2010, Unilever launches the ambitious “Unilever Sustainable Living Plan”, committing to...
S$6.00

TATA Salt - What to Do When a Flanker Brand Grows Up?

by Philip Zerrillo, Havovi Joshi, S N Venkat
Discipline:
Marketing
This case is a two-part case series. Part A of the case study is set in early 2011, and begins with Parag Gadre, the assistant vice president of marketing and strategy at Tata Chemical Limited (TCL), contemplating what to do with Tata Salt’s flanker brand. It has been five years since I-Shakti was...
S$6.00

‘Udaan’: Tata Salt’s Endeavour to Grow Market Leadership

by Kapil Tuli, Havovi Joshi, Jyoti Patankar
Discipline:
Strategy, Marketing
This case is set in September 2007 and revolves around Parag Gadre – the head of sales and marketing at Tata Chemicals Limited (TCL) – wondering how he can best boost the market share of Tata Salt, one of the flagship products of TCL. The dilemma is particularly interesting, as Tata Salt has been...
S$6.00

The Fukushima Nuclear Disaster: Leadership in Crisis

by Jochen Reb, Havovi Joshi, Yoshisuke Iinuma
Discipline:
Organisational Behaviour and Leadership
This case describes the events and conditions surrounding a critical decision that Masao Yoshida, the plant manager of Tokyo Electric Power Company’s (TEPCO’s) Fukushima Dai-ichi nuclear power plant, must make on March 12, 2011. A day earlier, a massive 9.0 magnitude earthquake hit the region where...
S$6.00

The Fukushima Nuclear Disaster: Causes, Consequences and Implications

by Jochen Reb, Havovi Joshi, Yoshisuke Iinuma
Discipline:
Organisational Behavior and Leadership
This case study discusses the causes, consequences and implications of the nuclear disaster at Tokyo Electric Power Company’s (TEPCO’s) Fukushima Dai-ichi nuclear power plant that was triggered by a massive 9.0 magnitude earthquake and subsequent tsunami waves on March 11, 2011. There are two...
S$6.00

NTUC Income’s Orange Force: Powering Forward to Innovative Paths of Customer Excellence

by Rajendra Srivastava, Havovi Joshi
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation, Communications
In October 2011, NTUC Income, Singapore’s largest automotive insurer launches the ‘Orange Force’. It is a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders will arrive at an accident scene within minutes to assist and comfort those who...
S$6.00

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