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Displaying 1 - 9 of 9 results

Transforming the vision of retail with AI: Visenze

by Seema Chokshi, Lipika Bhattacharya
Discipline:
Marketing
Set in April 2020, with the backdrop of the Covid 19 pandemic, the case talks about the opportunities for visual search in the online retail market segment and beyond. Visense is a visual search software-as-a-service (SaaS) solutions provider with a pay-as-you-use, API based, market solution that...
S$6.00

Where Next? Identifying New Supermarket Locations for the Dairy Farm Group

by Marcus Ang, Chen Yongchang, Foo Yong Long
Discipline:
Analytics
In its 2017 annual report, the Dairy Farm Group had reported a decline in sales and profits for its Singapore Supermarket and Hypermarket business, with increasing competition cited as the key reason for the lacklustre performance. Peter Goh, an analyst at Singapore Management University’s...
S$6.00

Developing an Innovative Retail Concept to Showcase the Smart Home of the Future

by Geoffrey da Silva, Cheah Sin Mei
Discipline:
retail
In 2018, after nearly two decades of success in the highly competitive consumer electronics market of Singapore, Asian Home Electronics (AHE) Limited was once again searching for new frontiers to break through for its retail business. Having evolved from the traditional brick-and-mortar business...
S$6.00

Airport Retailing at Mondelez: The Launch of Toblerone Crunchy Almond in Asia

by Seshan Ramaswami, Rajiv Malhotra
Discipline:
retail
The case describes the challenges and opportunities of airport retailing in the confectionery category from both manufacturers’ and retailers’ perspectives. It is based in 2012, when Mondelez planned to launch a new flavour of its flagship brand, Toblerone, the first in 15 years, at Singapore,...
S$6.00

Iuiga’s Conundrum: ‘Clicks’’ Only or ‘Bricks’ Too?

by Kapil Tuli, Sandeep R. Chandukala, Sheetal Mittal
Discipline:
Growth Strategy
Set in 2018, the case describes how Zang Hao, the CEO and co-founder of Iuiga, a Singapore based e-commerce start-up, eschewed the conventional e-retailing model by acquiring complete control over its value chain including ownership of the items retailed through the adoption of original design...
S$6.00

Stranded: A Spark of Hope

by Rani Tan, Lakshmi Appasamy
Discipline:
Organisational Behaviour and Leadership
The ‘Stranded’ game is an experiential platform to learn lessons on team leadership in a situational context based on sudden changes of events. It is modelled primarily upon variables associated with contingency theories of leadership. The setting is a future dystopian world where resources are...
S$6.00

The High Flyer & the Generation Gap

by Paul Lim
Discipline:
Organisational Behavior and Leadership, Human Resources Management
David Lee is a highly motivated individual who overcame some setbacks in his life to rise through the ranks quickly, and at the age of 27, became the country manager of the NZ Foods’ representative office in Singapore. However, Lee soon begins to encounter problems upon stepping up to his new role...
S$6.00

Shanghai Tang, China’s First Luxury Brand: From Nostalgic to Chinese Contemporary Chic

by Stephen Wyatt, Christopher Dula
Discipline:
Strategy, Marketing
Founded in the mid-90s, Shanghai Tang stores were initially set up as an unusual emporium offering memorabilia and vibrant, colourful clothing inspired by 1920s-era Shanghai fashion. Targeted towards western tourists, the original offerings were not scalable enough for sustainable growth,...
S$6.00

The Hour Glass Company: The March of Time

by Stephen Wyatt, Adina Wong
Discipline:
Strategy
The Hour Glass (THG) is a multi-brand luxury watch retailer, founded in 1979 by Henry and Jannie Tay in Singapore. The store was one-of-a-kind when it was founded, positioning luxury watches as upmarket collectors’ items or for investments. This strategy proved to be a resounding success. By 1988,...
S$6.00

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