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Displaying 191 - 200 of 421 results

Twitter’s Acquisition of Magic Pony Technology in the Race for AI

by Kenneth Goh, Paulina Chilarska, Cheah Sin Mei
Discipline:
Entrepreneurship
June 20, 2016. It was the day Magic Pony Technology galloped to fame after Twitter announced its acquisition of the Artificial Intelligence (AI) start-up for a reported US$150 million. Co-founded by Rob Bishop and Zehan Wang in London in 2014, Magic Pony specialised in using machine learning, a...
S$6.00

Starbucks China: Facing Luckin, The Local Disruptor

by Nirmalya Kumar, Sheetal Mittal, Stephen Eryung Chu
Discipline:
Marketing Strategy
Set in 2019, the case describes the challenge Starbucks faces from Luckin coffee, a local start up in China. Having entered China in 1999, Starbucks was the undisputed leader with more than 70% market share and 3600 cafes by 2018. The brand’s success was rooted in its core proposition of providing...
S$6.00

Battling Dirty Toilets: Singapore’s Final Frontiers

by Rosie Ching Ju Mae, Nicholas Lee Jing Hui
Discipline:
Statistical Analysis
This case, set in June 2018, chronicles the challenges that Jack Sim, self-made millionaire and founder of the World Toilet Organisation (WTO), encountered in his decades-long quest to clean up dirty public toilets in Singapore’s coffeeshops and hawker centres. A key obstacle he faced was the lack...
S$6.00

Red Flags Accounting Fraud Game

by Seow Poh Sun, Gary Pan, Thomas Lim
Discipline:
Accounting Policies
The case describes the Red Flags game, a single-player game that is complementary to seminar teaching, and provides more flexible experiential learning opportunities for students. It is aimed at teaching students the internal control and fraud prevention concepts covered in the Accounting...
S$6.00

Sun Ray Scheme: Building Leadership Capabilities in the Social Service Sector

by Jonathan Chang, CW Chan
Discipline:
Leadership
It was March 2019, and Fermin Diez, Deputy CEO of the National Council of Social Service (NCSS), ran the Sun Ray scheme that had been launched in 2014 to mitigate manpower issues due to pay disparity and lack of career progression in the social service sector. Singapore’s heretofore prosperity did...
S$6.00

Artepharm: Commercialising the Malaria Cure in Africa

by Liang Hao, Yang Dongning, Jiang Han, Adina Wong
Discipline:
Emerging markets
This case is set January 2019. Song Jianping is senior advisor to Chinese pharmaceutical firm Artepharm, which has been engaging in malaria elimination in Africa since 2003. With a deep understanding of the African market, the company has developed an innovative approach to malaria elimination,...
S$6.00

Encompass: Creating Innovation in Broadcast, Everyday

by Arnoud De Meyer, Anne-Valérie Ohlsson, Lipika Bhattacharya
Discipline:
Strategy
This is a two-part case series. Case A begins in October 2012, when Encompass Singapore has introduced innovative ways to increase the capacity of its facility to cope with its fierce growth over the past few years in the Pay-tv industry. The company has captured over 50% of the market for...
S$6.00

ARM Holdings: IP Licensing to Internet of Things

by Howard Thomas, Lipika Bhattacharya
Discipline:
Strategy
In the summer of 2016, ARM Holdings (ARM), a British semiconductor IP licensing firm, has been acquired by Japanese conglomerate SoftBank. The acquisition is a strategic leap for Softbank to expand its market outreach into the Internet of Things (IoT) market. Share prices of ARM have soared by 63%...
S$6.00

Asia Alpha Management (A) & (B): Tackling a Volatile Market

by Philip Zerrillo, Matthew Dearth
Discipline:
Finance
The case is set in April 2018 when, after a 5-year streak of investing success and resultant strong asset inflows, the performance Asia Alpha Management Pvt. Ltd. (AAM), a fictitious hedge fund, begins to lag from the beginning of the year. AAM’s co-Founder and Chief Investment Officer, Royston Lim...
S$6.00

Iuiga’s Conundrum: ‘Clicks’’ Only or ‘Bricks’ Too?

by Kapil Tuli, Sandeep R. Chandukala, Sheetal Mittal
Discipline:
Growth Strategy
Set in 2018, the case describes how Zang Hao, the CEO and co-founder of Iuiga, a Singapore based e-commerce start-up, eschewed the conventional e-retailing model by acquiring complete control over its value chain including ownership of the items retailed through the adoption of original design...
S$6.00

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