In November 2020, after the world’s largest online shopping festival, also known as Singles’ Day or “11.11 Global Shopping Festival” in China ended on a high note, the express delivery industry was again confronted with issues of burgeoning packaging waste and increasing carbon footprint from...
Set in June 2020 in the midst of the COVID-19 pandemic, the case traces the evolution of SensorFlow, an early-stage start-up offering an IoT-powered Energy Management Solution (EMS) to the hospitality sector in Southeast Asia. It documents the founding story and illustrates how the founders,...
This case study is set in May 2021. It describes how Sarah Lee, Director of Engagement at Federated Hermes (FH) has been engaging with Ruby Goods (Ruby), a consumer goods company that operates in Asia, Europe, Latin America and the United States, to reduce greenhouse gas (GHG) emissions in its...
This case describes the trials and tribulations that tested Yung Kee Restaurant, a Chinese roast goose restaurant in Hong Kong. The former Michelin-star eatery, founded by Kam Shui-fai, received several other accolades, including recognition by Fortune magazine as one of the world’s best...
Set in mid-2021, the case follows the events happening at the Taiwanese company, Wistron, which commenced operations as an Original Design Manufacturer (ODM) – a company that designs and produces products for other companies. Its founder, tech billionaire Simon Lin, started Wistron in 2001 as a...
After US materials science company Dow decided to renew its focus on inclusion and diversity (I&D), it opted to use its Employee Resource Groups (ERGs) to enable its staff to embrace this cause and effect a cultural change across its locations worldwide. As this case focuses on Dow’s efforts in...
Set in 2021, this case describes the Certis Group’s transformation journey from a traditional physical guarding service provider to an advanced provider of integrated operations technology services for security, facilities, visitor management, and other types of monitoring related businesses....
In January 2014, CITIC 21CN Technology Company Limited (CITIC), a firm that had been under the radar, took the Hong Kong stock market by storm after its stock price soared 372% upon Alibaba Group’s acquisition. Alibaba, the world’s largest e-commerce company, took a controlling stake of CITIC and...
Set in September 2020, the case talks about marketing an accessible (affordable) luxury watch brand, 'August Berg', by a luxury-product distribution company, Norbreeze, based in Singapore. The company's founder, Anders Peter Juel Sauerberg, was sceptical about the launch of a new collection of the...
GSH Conserves was an artisanal jam producer in Singapore that specialised in using tropical fruits, such as dragon fruit, lychee, mango, etc., to handcraft high-quality jam in small batches. Founded in 2013 in a home kitchen, the demand for GSH Conserves jam and bottled fruits had grown organically...
