This case deals with the marketing and sales functions of an educational organisation. The case is set within the Executive Education department of the Nagopian School of Foreign Trade (NSFT), a hypothetical private university located in Southeast Asia. This group is tasked with running for-profit...
The two-part case study discusses the challenges faced by the two talented professionals in their respective careers and the influence of mindfulness on their growth and development. Case A focuses on mindfulness concepts applied to help unlock talent while Case B builds on the former case of...
The case of Quantum Park Hotels, a global hotel chain, is designed to uncover the challenges in designing a customer service recovery programme. The case is set in the Singapore branch of the hotel chain. General Manager David Ng is faced with several irate customers who have refused to pay their...
In 2019, the three Do sons, Nam, Hoa and Giang were shocked when their parents, Mr Hanh and Mdm Nghi, announced that they would hand over the joint running of their two companies—Dai Viet (DV) and Chien Thang (CT), to them.
Since 1999, the Do family had consecutively founded and operated multiple...
This case has been written to illustrate the pros and cons of asset-light and asset-heavy strategies. China has seen a rise in the use of asset-heavy strategies over the last few years, particularly with heavy asset users. By using financial tools such as sale and leaseback, fund management...
In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital platform. Although his initial growth on the platform was relatively fast, it soon began to stagnate. Kim decided to consider four key strategies...
On September 24, 2021, the Singapore Multi-Ministry Task Force (MTF) that spearheaded the national COVID-19 pandemic response decided to act more decisively to ensure that its endemic strategy would not be derailed by the infections which had been escalating since late August.
In the weeks that...
The case describes the Financial Statement Analysis interactive learning object. It is aimed at students taking the COR1307 Accounting for Entrepreneurs course in particular, as well as other basic financial accounting courses (ACCT101 and ACCT111 – Financial Accounting) and basic finance courses....
This case on urban manufacturing contains five ‘caselets’, nested as exhibits, that highlights the positive impact of urban manufacturing and analyses the value it creates for various stakeholders (i.e., customers, employees, ecosystem partners, and urban communities). The prognosis is that a...
In February 2022, Daryl Lim, founder of Kuehchic Desserts, created his own recipes for kueh, bite-sized cakes local to Singapore, that are healthier and more appealing to modern tastes. Together with his friends, Sharon Tan and Shiva Kumar, he set up the business and worked out a strategy for the...
