Skip to content Skip to navigation

You are here

Home » Buy Cases

Cases for all

Displaying 81 - 90 of 434 results

Enhancing the Sustainability DNA of Singapore’s Gardens by the Bay through Induction Training

by Thomas Menkhoff, Kevin Cheong
Discipline:
Employee Training
As Singapore’s national garden and tourist attraction, Gardens by the Bay (GB) had succeeded in developing the necessary physical infrastructure to showcase innovative sustainability initiatives to visitors. As it embarked on the next phase of its sustainability journey, GB sought to enhance its...
S$6.00

Hai Sia Seafood: A Traditional Business’s Journey of Innovation and Digitisation

by Gary Pan, Benjamin Lee, Sheetal Mittal
Discipline:
General Management
Set in May 2021, this case describes the journey of transformation Hai Sia Seafood (Hai Sia), a Singapore-based seafood company, embarked upon five years earlier.
Hai Sia, a family business established forty-five years earlier, supplied high quality, fresh, and processed seafood at competitive...
S$6.00

Succession at Taiwan’s Hop Lion Feather Works: Not Leaving It to Chance

by Tan Wee Liang, Cheah Sin Mei, Chung Hsi-Mei
Discipline:
Family businesses
Many Chinese family businesses are facing a succession crisis due to the lack of succession planning. Contrary to this finding, Chen Koon-yaw, the fourth-generation owner of the Hop Lion Feather Works Corporation, had planned early and handed the leadership role over to the next generation well...
S$6.00

Inn or Out: Yield Management in Hotels – Simulation Game

by Marcus Ang, Lipika Bhattacharya, Bernie Koh
Discipline:
Strategy
This is a game simulation case on yield management for the hotel industry. Students play the role of the reservation manager and are allowed to make hotel bookings for consumers who want to book hotel rooms at the InnorOut hotel. Students are encouraged to accept the bookings based on the...
S$6.00

Pinduoduo: Raising An 824 Million-Strong E-Commerce Empire Under Six Years

by Kapil Tuli, Wee-Kiat Lim
Discipline:
Marketing
At 824 million, Pinduoduo had the most customers in global e-commerce as of March 2021. It had also expanded aggressively into grocery shopping with Duo Duo Grocery, riding on the demands that emerged during the COVID-19 pandemic, and set its sights on becoming the world’s grocer. Despite its...
S$6.00

Digital Product Management under Extreme Uncertainty: The Singapore TraceTogether Story for COVID-19 Contact Tracing

by Wong Yuet Nan, Steven Miller, Cheah Sin Mei, Jovina Ang
Discipline:
Digital Strategy
This case depicts Singapore’s TraceTogether (TT) story, beginning in early 2020 when COVID-19 was spreading globally with ravaging effects. TT was the world’s first national application of a digital contact-tracing tool. Remarkably, the initial version of TT was developed and launched in just eight...
S$6.00

NLT Fibre Broadband: Unlocking the RAB Model in Telecom

by Archan Misra, Lipika Bhattacharya, Flocy Joseph
Discipline:
Strategy
It was April 2021, and Widjaja Suki, Director of Business Development at NetLink Trust (NLT), was contemplating on his firm’s future growth and revenue prospects.
NLT was the sole broadband fibre infrastructure provider in Singapore for the residential segment, and had played a key role in the...
S$6.00

Getting the Next Swipe: Improving Customer Loyalty for OCBC Bank Credit Cards

by Marcus Ang, Chen Yongchang, S. Pinar Darendeli
Discipline:
Statistical Analysis
This case is set in 2020. In the latest credit cards sub-sector report from the Customer Satisfaction Index of Singapore (CSISG) survey by the Institute of Service Excellence (ISE) at the Singapore Management University, OCBC Bank’s credit card business was ranked last again in terms of customer...
S$6.00

Neeuro: Revolutionising Digital Therapeutics through Open Innovation

by Pascale Crama, Christopher Dula, Chon Phung Lim, Cintia Kulzer Sacilotto
Discipline:
Innovation
The case begins in January 2016. Alvin Chan, CEO of Neeuro, reflects on the company’s three-year journey to bring their proprietary wearable technology EEG (electroencephalography) headband to market. The headband was meant for use alongside Neeuro’s mobile applications to improve the brain health...
S$6.00

Openspace Ventures: Sustainable Venture Capital

by Matthew Dearth, Melvyn Teo
Discipline:
Finance and investing
The case describes a successful Singapore-based venture capital (VC) firm, Openspace Ventures, and its decision to incorporate elements of sustainable investing throughout its business. Similar to many early-stage investors, Openspace’s early returns were driven by portfolio companies with a...
S$6.00

Pages

Looking for something?