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Cases for Undergraduate

Displaying 391 - 400 of 419 results

Trusting “Gangbangers” in War and Peace

by Gregor Halff
Discipline:
Communications
The stage for this case is set in South Central LA, the infamous battleground of bloody gang wars, and the original breeding ground for rap and hip hop music. The narrative zooms in on the charismatic Alfred Lomas, who since leaving prison and his gang, has set up a business that requires him to...
S$6.00

The Gold Misses in South Korea: Icons in Marketing to Gangnam

by Dae Ryun Chang, Kevin Sproule
Discipline:
Marketing, Communications
This case, set in 2012, deals with an increasingly important economic, demographic and social phenomenon in Asia — the emergence of career- minded women who are impacting how products are marketed in that region — in this example, South Korea. The case revolves around the iconic “Gold Misses” — an...
S$6.00

Developing Local Leadership in Infineon Technologies Asia Pacific Operations

by Holly Ott
Discipline:
Organisational Behaviour and Leadership, Operations Management
Between 2004 and 2011, Infineon Technologies, a German semi-conductor company, was shifting its supply chain functions from Munich to Singapore. And Rainer Thomas, senior director corporate supply chain for Infineon Technologies Asia Pacific, was responsible for managing this shift over those six...
S$6.00

A Mindfulness Training Program at If Insurance

by Jochen Reb
Discipline:
Strategy
This case describes the experiences of employees participating in a corporate mindfulness-training programme. The training programme takes place at the Risk Management Services group of If Insurance, a leading insurance company in the Nordic region. As defined for the training programme, “...
S$6.00

Resurrecting an Institution through the Power of Story: Singapore’s New Natural History Museum

by Mark Chong
Discipline:
Public-Private Partnerships, Communications
This is the first part of a two-part case study. Part A begins In December 2009, where Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), is issued a challenge: raise S$25 million in the next seven months to fund the establishment of a natural history museum in...
S$6.00

The Fukushima Nuclear Disaster: Leadership in Crisis

by Jochen Reb, Havovi Joshi, Yoshisuke Iinuma
Discipline:
Organisational Behaviour and Leadership
This case describes the events and conditions surrounding a critical decision that Masao Yoshida, the plant manager of Tokyo Electric Power Company’s (TEPCO’s) Fukushima Dai-ichi nuclear power plant, must make on March 12, 2011. A day earlier, a massive 9.0 magnitude earthquake hit the region where...
S$6.00

The Fukushima Nuclear Disaster: Causes, Consequences and Implications

by Jochen Reb, Havovi Joshi, Yoshisuke Iinuma
Discipline:
Organisational Behavior and Leadership
This case study discusses the causes, consequences and implications of the nuclear disaster at Tokyo Electric Power Company’s (TEPCO’s) Fukushima Dai-ichi nuclear power plant that was triggered by a massive 9.0 magnitude earthquake and subsequent tsunami waves on March 11, 2011. There are two...
S$6.00

The Oreo in China: Time to Get it Right or to Get Out

by Srinivas K. Reddy, Kevin Sproule
Discipline:
Strategy, Marketing
As Shawn Warren, head of biscuits at Kraft for Asia Pacific, surveys the China market for Oreos in late 2005, he realises that changes need to be made, and fast. Oreo was first launched in China in 1996, but sales have been flat as the rest of China has been setting record growth in the biscuit...
S$6.00

NTUC Income’s Orange Force: Powering Forward to Innovative Paths of Customer Excellence

by Rajendra Srivastava, Havovi Joshi
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation, Communications
In October 2011, NTUC Income, Singapore’s largest automotive insurer launches the ‘Orange Force’. It is a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders will arrive at an accident scene within minutes to assist and comfort those who...
S$6.00

Crisis Management at Goldman Sachs: Whistle-Blower or Disgruntled Employee?

by Timothy Zee
Discipline:
Ethics and Social Responsibility
An executive at Goldman Sachs publishes a damning resignation letter in the New York Times on March 14, 2012. Lloyd C. Blankfein, chairman and chief executive officer, and Gary D. Cohn, president and chief operating officer of Goldman Sachs, go into damage control and take immediate action by...
S$6.00

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