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Cases for Undergraduate

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Richard Wagner's Legacy: 200 Years of Battle Over Business

by Gregor Halff
Discipline:
Communications
The case revolves around the legacy of Richard Wagner, one of the world’s greatest composers. It focuses on his glamorous great-granddaughter Katharina Wagner, who won a bitter family feud, and now runs the yearly Wagner festival — a global cultural highlight and a vast musical enterprise. She...
S$6.00

Communication at Microsoft Services Asia

by Jovina Ang
Discipline:
Organisational Behaviour and Leadership, Human Resources Management, Communications
The global financial crisis of 2009 affected Microsoft’s business adversely, with the services business in Asia contracting by more than 20%. As a result, there was a major re-organisation at Microsoft Services Asia in July 2009. Headcount was cut by 20% in a first ever company-wide reduction-in-...
S$6.00

POSCO’s Journey: Building Employee Trust Through Communication

by Mark Chong
Discipline:
Organisational Behaviour and Leadership, Communications
This case focuses on POSCO, the world’s most profitable steelmaker and third largest steelmaker by volume for crude steel production. When Jung Jun-Yang became POSCO chief executive in 2009, he envisioned trust to be the foundation of POSCO’s success in achieving sustainable co-prosperity with its...
S$6.00

DBS Bank: Championing Change

by Randall E. Duran, Kevin Sproule
Discipline:
Operations Management, Finance
In April 2011, Paul Cobban, head of process improvement at Singapore-based DBS Bank sees an opportunity to improve business operations and customer service. He finds the loan-origination process particularly cumbersome and a source of excessive customer wait time. Loan-origination is a complex...
S$6.00

Minh Long I Porcelain Co. Ltd.

by Philip Zerrillo, Paolo Catasti, Anne-Valérie Ohlsson
Discipline:
Marketing
The case is set in early 2009, at a time when Vietnam is rocked by the global recession. It opens with the discovery by Ly Ngoc Minh, CEO of the porcelain manufacturing company, Minh Long I, that Metro, a chain of seven department stores across Vietnam, has discounted the selling price of its...
S$6.00

Viki: By the Fans, for the Fans

by Mark Chong, Kevin Sproule
Discipline:
Communications
Viki is a web portal that provides video content with crowdsourced multi-lingual subtitles. It relies on an active community of fans to add captions and subtitles in numerous languages to premium videos (movies, television shows) from around the world — thus opening up new markets and enabling new...
S$6.00

Circos: Tapping into Social Media

by Jason Woodard, Kevin Sproule
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation, Design and Management of Information Systems
This case is the first of a three-part series on Circos.com, a Singapore-based company. Circos developed a proprietary sentiment analysis tool, which can mine the vast world of online reviews available on various social media platforms to create a dashboard of usable insights for luxury hotel...
S$6.00

The Birth of Dunia

by Tan Swee Liang, Kevin Sproule, S N Venkat
Discipline:
Operations Management, Finance, Entrepreneurship and Innovation
This case is a two-part series on Dunia. Case A is set in 2008, where founder CEO Rajeev Kakar has just spent 20 months setting up Dunia, a finance company in the United Arab Emirates (UAE). The enterprise originated from a partnership between his former employer, Fullerton Financial Holdings (FFH...
S$6.00

The Proposed Merger of the Australian and Singaporean Exchanges: A Match Made in Heaven?

by Foo See Liang
Discipline:
Finance, Communications
The Singapore Exchange Limited (SGX) proposed takeover of the ASX Limited (ASX) is a watershed event, and the first of its kind involving two exchanges in Asia-Pacific. This case showcases the multifaceted dimensions and intricacies in forging corporate marriages. It covers several issues,...
S$6.00

Boosting Babies: Singapore’s Drive to Raise Birth Rates

by Susheela A. Varghese
Discipline:
Communications
Singapore and many other developed countries around the world face a dilemma where fewer young people are getting married and having children. After vigorously discouraging citizens from having too many children in the 1960s and 1970s, the Singapore government observed that the total fertility rate...
S$6.00

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