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Cases by Philip Zerrillo

Displaying 11 - 20 of 26 results

Japan Airlines: Turning Around to Take Off Again

by Philip Zerrillo, Sheetal Mittal, Havovi Joshi, Akira Mitsumasu
Discipline:
Management of Crisis, General Management
Set in 2013, this case discusses the challenges faced and overcome by JAL to turn around successfully from a situation of bankruptcy in 2009-2010. In 2009, JAL, Asia's largest airline by revenue and an icon of Japan Inc., was besieged by a severe cash crunch crisis. A skewed cost structure with too...
S$6.00

Prysmian Group in Asia Pacific: Implementing Strategy

by Markus Venzin, David Bardolet, Philip Zerrillo, CW Chan
Discipline:
Human Capital
The Prysmian Group is a leading global cable manufacturer based in Milan, Italy. Although dominant in Europe and other areas, it has been struggling to improve its market share in the Asia Pacific region. Its competitors are small family-owned businesses that operate within their individual...
S$6.00

The Prysmian Group: Strategy in Asia Pacific

by David Bardolet, Markus Venzin, Philip Zerrillo, CW Chan
Discipline:
Strategy
Luigi Migliorini, CEO of Prysmian China, Frederic Grosse, CEO of Prysmian ASEAN and Frederick Persson, CEO of Prysmian Australia & New Zealand were discussing ways of increasing business in APAC. Prysmian is seeking to make the APAC region a second home market for the group. Previously, the...
S$6.00

Unilever’s Lifebuoy in Myanmar: Soap Suds for Social Good?

by Philip Zerrillo, Havovi Joshi
Discipline:
Strategy, Marketing
This case has been set in June 2015, ten months after Unilever had re-launched Lifebuoy soap in Myanmar. The brand had performed exceedingly well, particularly in the metro and urban areas of Myanmar, and Unilever was on-target to achieve its goal of changing the handwashing behaviour of 20 million...
S$6.00

BreadTalk: Continuous Innovation to Keep the Brand Fresh

by Marcus Lee, Caroline Lim, Philip Zerrillo, Sarita Mathur
Discipline:
Strategy, Marketing
The BreadTalk Group was a leading Singapore-based bakery and restaurant chain, consisting of eight different brands that were sold across 15 countries in Asia. In a span of 12 years, it had become a premier lifestyle bakery brand in Southeast Asia, China and the Middle East, as well as a cherished...
S$6.00

Siam Park City: Can Affordable Pricing be Profitable?

by Philip Zerrillo, Sarita Mathur, Pannapachr Itthiopassagul
Discipline:
Strategy, Marketing
The case is set in November 2013, when Siam Park City – one of Thailand’s biggest Amusement Park and Water Park – was celebrating its 33rd anniversary. Siam Park City was born out of the vision of Chaiwat Luangamornlert, a successful businessman who wanted to build an amusement park and water park...
S$6.00

Unilever Platinum Stores: Building a Brand for the Community

by Philip Zerrillo, Sarita Mathur, Pannapachr Itthiopassagul
Discipline:
Marketing, Entrepreneurship and Innovation
This case describes the conception and development of an innovative store concept by Unilever, Thailand, and illustrates the challenges of setting up and scaling a corporate social responsibility project that involves the active participation of members of the community.
Ratchtar Karasuddhi, the...
S$6.00

Tropdicorp: One Bug's Enemy is Another Man's Friend

by Philip Zerrillo, George Hylden, Kevin Sproule, Tran Nguyen Thuy My
Discipline:
Strategy, Marketing
The case is set in September 2012 and deals with the circumstances surrounding Vietnam-based Tropdicorp’s proposed foray into the organic pesticides market. Outside of its core business of seed science, the company has developed initial expertise in breeding and deploying natural enemies as an...
S$6.00

‘Ummeed’: Building Hope for Children with Developmental Disabilities in India

by Philip Zerrillo, Havovi Joshi, Sanjana Kohli
Discipline:
Strategy, Marketing, Ethics and Social Responsibility
After studying medicine and specialising in paediatrics in India, Dr Vibha Krishnamurthy, the founder and Medical Director of Ummeed, underwent further training in children’s developmental disabilities in the US. The resources available at the centres there highlighted to her the lack of similar...
S$6.00

Social Capital Ventures: Water For Life In The Cambodian Countryside

by Anne-Valérie Ohlsson, Philip Zerrillo
Discipline:
Ethics and Social Responsibility, Entrepreneurship and Innovation
The case follows the foundation and growth of Social Capital Ventures Development (SCVD), a social enterprise based in Cambodia launched by Christopher Wilson and Khov Boun Chhay in 2008. The venture aims to improve the lives and conditions of disadvantaged people in developing countries, through...
S$6.00

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