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Cases by Philip Zerrillo

Displaying 21 - 26 of 26 results

Brewing the Perfect Blend: Starbucks Enters India

by Philip Zerrillo, Sarita Mathur, Havovi Joshi
Discipline:
Strategy
In January 2012, Starbucks enters into a 50:50 joint venture with Tata Global Beverages Limited (TGBL), under which Starbucks will own and operate outlet stores in Mumbai. TGBL has a strong reputation and presence throughout the entire coffee production chain — growing, roasting and trading — that...
S$6.00

Lipton Tea in Turkey: Infusing a Real Flavour of Sustainability

by Philip Zerrillo, Havovi Joshi
Discipline:
Sustainability Management, Strategy
This case study discusses the initiatives taken by Unilever, one of the world’s leading fast moving consumer goods companies, to promote sustainability, by using the example of Lipton Tea in Turkey. In November 2010, Unilever launches the ambitious “Unilever Sustainable Living Plan”, committing to...
S$6.00

TATA Salt - What to Do When a Flanker Brand Grows Up?

by Philip Zerrillo, Havovi Joshi, S N Venkat
Discipline:
Marketing
This case is a two-part case series. Part A of the case study is set in early 2011, and begins with Parag Gadre, the assistant vice president of marketing and strategy at Tata Chemical Limited (TCL), contemplating what to do with Tata Salt’s flanker brand. It has been five years since I-Shakti was...
S$6.00

United Breweries Limited: Kingfisher Beer's Social Media Marketing Machine

by Philip Zerrillo, S N Venkat, Christopher Dula
Discipline:
Marketing
Perry Goes, the vice president of strategy at United Breweries Limited (UBL), needs to convince the board of UBL that his social media strategy is the most viable and sustainable way to continue building the Kingfisher brand in India. In doing so, he needs to justify the company’s digital marketing...
S$6.00

Minh Long I Porcelain Co. Ltd.

by Philip Zerrillo, Paolo Catasti, Anne-Valérie Ohlsson
Discipline:
Marketing
The case is set in early 2009, at a time when Vietnam is rocked by the global recession. It opens with the discovery by Ly Ngoc Minh, CEO of the porcelain manufacturing company, Minh Long I, that Metro, a chain of seven department stores across Vietnam, has discounted the selling price of its...
S$6.00

Hamrlick Brewing

by Philip Zerrillo, Kevin Sproule
Discipline:
Marketing
This case is set in April 2011 and begins with Mark Hamrlick, the founder and president of Hamrlick Brewing – a small brewer located in Illinois, US – who is considering which of several distribution partners he should choose for his Saxonbräu beers. Just 18 months into operations, Hamrlick has...
S$6.00

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