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Cases by Lipika Bhattacharya

Displaying 41 - 49 of 49 results

Luxola to Sephora Online: Opportunities in Beauty

Discipline:
In 2011, Alexis Horowitz Burdick founded Luxola, an e-commerce platform selling branded cosmetics online in Singapore. By 2015, Burdick was able to expand her venture across 12 markets in Asia Pacific region and was acquired by Louis Vuitton Moet Hennesey (LVMH) under its cosmetics arm of Sephora....
S$6.00

Data Analytics-Driven E-Commerce for the Small Seller: Zilingo

Discipline:
Zilingo, a play on the word ‘Zillions’, is an online e-commerce platform for selling fashion products and was founded by Ankiti Bose and Dhruv Kapoor in Bangkok in 2015. Established with the vision of providing the small seller in South East Asia with an efficient online platform to sell their...
S$6.00

Juntos Global: Deploying Human Centered Design to Motivate the Newly Banked

The case is set in March 2018. Neha Bhatia Ramdas the Director of Sales at Juntos Global is visiting a prospective partner bank of her company in Singapore, which wants to expand its outreach amongst the unbanked population in South East Asia. The partner bank is not comfortable in sharing their...
S$6.00

SureCash: Promoting Financial Inclusion in Bangladesh

Discipline:
The case is set in December 2017, in Dhaka, Bangladesh, and describes the journey of a mobile financial service (MFS) provider called SureCash in Bangladesh, and the various facets of the MFS industry in the country.
The MFS industry in Bangladesh is perceived to be oliogopolistic. While this is a...
S$6.00

Mind the Drone: Virtual Reality Simulation

Mind the Drone is a virtual reality (VR) game that requires a single-player only. The player is asked to select evidences in an accident case in which the victim had severe injuries. The game allows the players to analyse the scene of the incident where the accident took place and also analyse the...
S$6.00

Agile Auditing at DBS: Embracing the Future

The case describes the continuous efforts of Group Audit at DBS bank Singapore, to enhance the value of Internal Audit (IA) to the organisation as a function by adopting various methodologies to make IA more effective in providing added assurance to the bank on the adequacy of their internal...
S$6.00

Base of Pyramid Hub: Connecting Solutions

The case describes the decision dilemma faced by an entrepreneur, Jack Sim, whose social initiative aims to establish an innovative platform in Singapore and South Asia to serve the base of the pyramid (BoP), which represents a majority of the population of the world (about 60%) who live in poverty...
S$6.00

Learning How to Learn: The Story of SMU-X

In 2015, Arnoud De Meyer, President of Singapore Management University initiated SMU-X. This unique programme made experiential learning accessible to undergraduate students, allowing them to gain exposure to real life work experience that could help improve their critical thinking, analytical and...
S$6.00

Blasting out of Singapore: AJA’s International Tech-to-Market Strategy

Discipline:
The case is set in 2015 and follows Angela Toh, the founder and director of AJA Enterprises (AJA), a Singapore-based company established in 1999. The business began as a distribution company for silicone sealants and aluminium cladding for windows. Following the 9/11 terrorist attacks in the United...
S$6.00

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