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Cases by Lipika Bhattacharya

Displaying 21 - 30 of 49 results

Taiger AI: Unbundling the Business Value of NLP

Discipline:
Set in April 2020, the case talks about TAIGER, a software-as-a-service (SaaS) company providing natural language processing (NLP) solutions in a rapidly growing market where demand and competition for such solutions are high. TAIGER solutions could process and digitise large amounts of physical...
S$6.00

Rewa Solar India: PPP Innovation Unleashed

Discipline:
Set in July 2020, this case talks about a solar park public-private partnership (PPP) project in Madhya Pradesh, India. Manu Srivastava, Chairperson of Rewa Ultra-Mega Solar Limited (RUMSL), and his team had decided to go ahead with the project without the support of viability gap funding (VGF)....
S$6.00

Zenxin Organic: From Brick and Mortar to Digital Retail

Discipline:
Set in July 2020, this case talks about ZENXIN Organic (Zenxin) – an organic farming company of fresh produce in Malaysia, and traces its evolution using the brick and mortar retail supply model in a nascent market where customers liked to “see and feel” fresh produce before purchasing them.
Zenxin...
S$6.00

Cybersecurity at FireEye: Human+AI

This case won the Continuous Improvement: The Journey To Excellence category at the 2022 EFMD Case Writing Competition.
More details here.


Analysts have often compared keeping up with Cybersecurity threats to running on a treadmill that keeps speeding up; the runner cannot move forward and often...
S$6.00

Transforming the vision of retail with AI: Visenze

Discipline:
Set in April 2020, with the backdrop of the Covid 19 pandemic, the case talks about the opportunities for visual search in the online retail market segment and beyond. Visense is a visual search software-as-a-service (SaaS) solutions provider with a pay-as-you-use, API based, market solution that...
S$6.00

Growing Mapletree: Singapore’s Real Estate Finance Company

Discipline:
In 2015, Mapletree Investments Pte Ltd (Mapletree), a real estate and capital management company headquartered in Singapore, was due to launch its new Five-Year Growth plan. The key decisions that the company needed to take were: should Mapletree extend its reach geographically outside Asia? Should...
S$6.00

Johnson & Johnson’s Choice of Regional Headquarters and Innovation Hub: Why Singapore?

In 2019, Ai Hua Ong, Group Chairperson, Asia Pacific of Johnson & Johnson (J&J), was ruminating over the choice of Singapore as the company’s regional headquarters (RHQ). While political stability, ease of doing business, a start-up friendly and open innovation ecosystem and supportive...
S$6.00

PropertyGuru: Driving AI Powered Real Estate

In March 2020, Manav Kamboj, CTO of PropertyGuru, an online property platform, wondered what it would take for his firm to become a one-stop solution-shop for property seekers in the home buying process. His company had just launched a new application – PropertyGuru Finance which could enable...
S$6.00

Daung Capital: Managing the Credit Risk Challenges of Microfinance in Myanmar

Discipline:
In September 2019, Daung Capital (Daung), a microfinance institution (MFI) in Myanmar, was preparing to launch a new loan product for farmers which entailed a lump sum repayment instead of monthly repayments like its other products. Leon Qiu, the co-founder of Daung, wondered how he could implement...
S$6.00

Vinschool: The Triumphs and Challenges of Scaling Vingroup’s Not-For-Profit School

Discipline:
What does it take to set up the next level of schools that encourages academic excellence at an international level in a developing country? How should the school brand itself to communicate that commitment to excellence to prospective students’ parents? How can a school provide that level of...
S$6.00

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