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Cases by Lipika Bhattacharya

Displaying 31 - 40 of 49 results

FWD: Customer-Centric Marketing in Online Insurance

Discipline:
In November 2019, David Broom, Chief Marketing Officer of FWD Singapore, replayed a commercial ad clip of his company, as he ruefully considered the competitiveness of the insurance market in Southeast Asia. Building competitive resilience in a cutthroat market dominated by large traditional...
S$6.00

Kobe Influencer Marketing: Building Brand Awareness via Social Media

Discipline:
This case won the Outstanding Case Writer Competition category at The Case Centre Awards and Competitions 2021.
More details here.

Interview with the case authors

Link to the case teaser


In July 2019, Evangeline Leong, co-founder and CEO of Kobe (a Singapore based start-up providing...
S$6.00

Encompass: Creating Innovation in Broadcast, Everyday

Discipline:
This is a two-part case series. Case A begins in October 2012, when Encompass Singapore has introduced innovative ways to increase the capacity of its facility to cope with its fierce growth over the past few years in the Pay-tv industry. The company has captured over 50% of the market for...
S$6.00

ARM Holdings: IP Licensing to Internet of Things

Discipline:
In the summer of 2016, ARM Holdings (ARM), a British semiconductor IP licensing firm, has been acquired by Japanese conglomerate SoftBank. The acquisition is a strategic leap for Softbank to expand its market outreach into the Internet of Things (IoT) market. Share prices of ARM have soared by 63%...
S$6.00

Smartkarma: Market Opportunity in Investment Research

Discipline:
Co-founded by Raghav Kapoor in Singapore in 2014, Smartkarma was an innovative e-commerce-based independent platform for providing investment research - conceived in response to changes in banking industry regulations post the 2008 financial crisis. New industry regulations required investment...
S$6.00

Prudential Singapore: Subsidiary CEO Succession – Trick or Treat

In October 2016, Wilf Blackburn, the CEO of Prudential Assurance Company Singapore (PACS) started an organisational transformation journey to reposition PACS as the number one insurance company in Singapore. Earlier that year, PACS’ market share had fallen from 22 per cent in the previous year to...
S$6.00

REC Solar: Strategising on a Solar Coaster

Discipline:

In 2017, the solar panel industry was in choppy seas due to a sudden drop in panel prices, and many large companies started to report bankruptcy. Steve O’Neil, the CEO of Renewable Energy Corporation (REC), was worried about the future of the solar industry and began reassessing REC’s market...
S$6.00

Seng Hua Hng Foodstuffs: Cracking the Camel Nut for Growth, Using Data Analytics

Discipline:
Seng Hua Hng (SHH) Foodstuffs Pte Ltd, the largest nuts manufacturer in Singapore, was the company behind Camel Nuts, a trusted household brand name in nut snacks in the country. Camel had a prominent brand presence both domestically and internationally in 29 countries. Aspiring to continued growth...
S$6.00

Agoda: Perpetual Disruption and Post-Acquisition Challenges

Discipline:
Rob Rosenstein, the co-founder of Agoda.com, had a difficult task ahead of him. Agoda had been acquired by a global online travel giant – the Priceline group in 2007. The terms of the acquisition were based on a three year earn-out period following which Priceline would pay Agoda the bulk of the...
S$6.00

Structo: A Start-Up in 3D Printing for the Dental Industry

Discipline:
Structo is a technology start-up conceived by Huub van Esbroeck and six other mechanical engineering undergraduates from National University Singapore (NUS) in 2014. The founding team at Structo had built a prototype of a 3D printer which could print four times faster than the 3D printers available...
S$6.00

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