Green Freight Asia (GFA) is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments at the undergraduate or graduate level concerning business-IT related topics. The case can also be adapted for classroom...
This case is a classic example of misaligned project metrics, where different parts of a project are unable to simultaneously achieve their targets. The case uses a project at Infineon Technologies Asia Pacific Pte. Ltd. to illustrate a complex and very aggressive project, which requires...
The case is set in January 2012, and begins with Kenneth Yap, the founder of Quantine Pte Ltd, strategising on an effective growth plan for his company. Quantine is a job candidate pre-screening service provider specialised in asynchronous video interviews. In the three years since its inception,...
In September 2013, Alex Leong, co-founder of Rainmaker Labs, considers where to invest the limited resources available to his technology start-up company in order to grow the business. Earlier that year, Rainmaker Labs launched ShopGuru, a mobile shopping application that enables users to earn and...
In April 2011, Michael Woodford, a British national, is appointed president and chief operating officer of Olympus. Within months of becoming president, Woodford discovers that Olympus has made some questionable acquisitions and paid large amounts of money for companies with few assets, and...
This case is a two-part series on the value of faculty teaching forums and peer coaching programmes in resolving conflicting pedagogical philosophies.
Case A is set in September 2009, shortly after James Nelson, assistant professor at Singapore Management University sought guidance from practice...
The case follows the foundation and growth of Social Capital Ventures Development (SCVD), a social enterprise based in Cambodia launched by Christopher Wilson and Khov Boun Chhay in 2008. The venture aims to improve the lives and conditions of disadvantaged people in developing countries, through...
Dodla Dairy, a family owned dairy business based in the southern state of Andhra Pradesh, India, has successfully made its mark on the Indian liquid milk industry, but now needs to move to the next level. The company is considering a backward integration initiative into the dairy farming business,...
Konecranes is a leading manufacturer of lifting equipment and a market leader in industrial cranes and components. Headquartered in Finland, the group has the world’s most extensive crane service network. North Americas is the group’s best performing territory, accounting for a third of global...
It is March 2012 and Janice Chan, the senior director of digital marketing and distribution for Starwood Asia Pacific Hotels, is responsible for delivering a digital marketing campaign strategy to the sales and marketing team at the W Singapore — Sentosa Cove. The hotel, which is set to open in...