The case is set in July 2020, when Lynk Biotech (Lynk), a pharmaceutical research company based in Singapore is facing the dilemma of designing new products from its existing transdermal platform which is a well-researched proven technology developed by the company. Lynk was a university spin-off...
This is a game simulation case on Machine Learning (ML) and can be used in the classroom to introduce to students the foundational concepts of ML. The case begins with a brief background on ML, its origins, the objectives of its usage across various industries, and ends with a future outlook on the...
The Singapore Tourism Board (STB) had been working on a new brand campaign to attract visitors to Singapore. However, instead of highlighting the country’s attractions and listing the reasons why it would be a good destination, they wanted to roll out a different kind of campaign that would...
The case describes the Financial Statement Analysis interactive learning object. It is aimed at students taking the COR1307 Accounting for Entrepreneurs course in particular, as well as other basic financial accounting courses (ACCT101 and ACCT111 – Financial Accounting) and basic finance courses....
This case on urban manufacturing contains five ‘caselets’, nested as exhibits, that highlights the positive impact of urban manufacturing and analyses the value it creates for various stakeholders (i.e., customers, employees, ecosystem partners, and urban communities). The prognosis is that a...
In September 2019, Daung Capital (Daung), a microfinance institution (MFI) in Myanmar, was preparing to launch a new loan product for farmers which entailed a lump sum repayment instead of monthly repayments like its other products. Leon Qiu, the co-founder of Daung, wondered how he could implement...
In 2014, ProGlove emerged the third-place winner in Intel’s “Make It Wearable Challenge”. The ProGlove team of four who had met at the Technical University of Munich in Bavaria, Germany, had submitted the idea of a “smart glove,” which was a barcode scanner, motion detector, and RFID reader...
In February 2022, Daryl Lim, founder of Kuehchic Desserts, created his own recipes for kueh, bite-sized cakes local to Singapore, that are healthier and more appealing to modern tastes. Together with his friends, Sharon Tan and Shiva Kumar, he set up the business and worked out a strategy for the...
Set in June 2021, the case documents the evolution and outcomes of CALISTA, a trade facilitation platform launched by Global eTrade Services (GeTS), Singapore, in 2018. With an affordable subscription model, CALISTA aided smooth trade flow by enabling single window management of the compliance,...
Set in September 2021, the case traces the digital transformation of FoodXervices Inc, a Singapore SME operating in the food distribution industry. The case essays the challenges faced by Nichol as a leader helming the digital transformation and how the transformation helped the company redefine...
