The case is set in July 2020, when Lynk Biotech (Lynk), a pharmaceutical research company based in Singapore is facing the dilemma of designing new products from its existing transdermal platform which is a well-researched proven technology developed by the company. Lynk was a university spin-off focused on drug research, and had pivoted its business model to come up with over-the-counter topical cream products for the market. The company had followed the research publication route to gain visibility for its technology innovation and the clinical trial route to use its proprietary technology to develop products and bring them to market. All along, the company had relied on Open Innovation methods to build collaboration with local educational institutions to publish its research and help conduct clinical trials. However, the company faced significant challenges in expanding its market outside Singapore, as its products required expensive clinical trials and faced regulatory challenges in most countries.
In late 2019, a local research firm with ties to a renowned university in Singapore had approached Lynk to collaborate on using its proprietary technology for a new product that it was designing. While sharing its technology with appropriate licensing measures could be a plausible approach for the company to expand its outreach, were there other avenues that Lynk could explore to expand its business? Was partnering with research organisations the right way forward? Had the clinical trial method been the right way of embarking on its Open Innovation journey?
This case will enable students to learn about Open Innovation (OI) practices used in SMEs and the challenges faced by SMEs in conducting research and bringing a product to market using Open Innovation methodologies. The case will also help students understand the various collaboration challenges faced by small enterprises and the constraints that act as a barrier towards monetising innovation in the market for such firms.
Inspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email cmpshop [at] smu.edu.sg with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.
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· Teaching Note (SMU-22-0012TN)
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SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:
· Teaching Note (SMU-22-0012TN)
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:
(Please note you are purchasing the case only.)
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