Set in February 2019, Stark Resorts Hotel (“Stark Resorts”) is a case based on the real-world experiences of the authors. The hotel, a US$155 million investment, had been plagued by insects since its grand opening 15 months earlier. Of even more concern was the avid social media influencer who had...
Globe Telecom, a leading telecommunications service provider in the Philippines, had a long history in the communications business. The company was incorporated in 1935 as an international wireless communications company connecting the Philippines to the rest of the world, and in 1994, it became...
The case describes the challenges and opportunities of airport retailing in the confectionery category from both manufacturers’ and retailers’ perspectives. It is based in 2012, when Mondelez planned to launch a new flavour of its flagship brand, Toblerone, the first in 15 years, at Singapore,...
June 20, 2016. It was the day Magic Pony Technology galloped to fame after Twitter announced its acquisition of the Artificial Intelligence (AI) start-up for a reported US$150 million. Co-founded by Rob Bishop and Zehan Wang in London in 2014, Magic Pony specialised in using machine learning, a...
Associate Professor Chng Wee Joo, Director of the National University Cancer Institute Singapore (NCIS), started to move the treatment of cancer patients out of the hospital to the community and patients’ homes. This innovative business model was implemented to manage the lack of space in the...
Set in 2019, the case describes the challenge Starbucks faces from Luckin coffee, a local start up in China. Having entered China in 1999, Starbucks was the undisputed leader with more than 70% market share and 3600 cafes by 2018. The brand’s success was rooted in its core proposition of providing...
This case, set in June 2018, chronicles the challenges that Jack Sim, self-made millionaire and founder of the World Toilet Organisation (WTO), encountered in his decades-long quest to clean up dirty public toilets in Singapore’s coffeeshops and hawker centres. A key obstacle he faced was the lack...
The case describes the Red Flags game, a single-player game that is complementary to seminar teaching, and provides more flexible experiential learning opportunities for students. It is aimed at teaching students the internal control and fraud prevention concepts covered in the Accounting...
It was March 2019, and Fermin Diez, Deputy CEO of the National Council of Social Service (NCSS), ran the Sun Ray scheme that had been launched in 2014 to mitigate manpower issues due to pay disparity and lack of career progression in the social service sector. Singapore’s heretofore prosperity did...
This case is set January 2019. Song Jianping is senior advisor to Chinese pharmaceutical firm Artepharm, which has been engaging in malaria elimination in Africa since 2003. With a deep understanding of the African market, the company has developed an innovative approach to malaria elimination,...
