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Cases covering Thailand

Displaying 1 - 8 of 8 results

Robowealth: Bringing Investment Opportunities to the Masses

Chonladet Khemarattana, CEO of Robowealth Group, an investment advisory company, wanted to disrupt the traditional investment advisory industry in Thailand by promoting greater financial inclusion. He founded a financial technology (FinTech) start-up, Robowealth, that could provide investment...
S$6.00

Sinwattana: Raising Capital through Crowdfunding

Discipline:
In January 2021, Kwek Hong Sin, a Singaporean, attended a crowdfunding roadshow. She had been captivated by Thailand’s retail environment and founded the crowdfunding platform Sinwattana in 2012 to help Thai businesses, particularly SMEs, raise capital. SMEs constituted over 99% of all enterprises...
S$6.00

Thai Wah: Transformation and Innovation for Sustainable Growth

Discipline:
In October 2015, Ho Ren Hua took over as CEO of Thailand-based Thai Wah Public Company (TWPC), a family-owned business supplying starch and starch-related food products. Since then, he had introduced several changes to professionalise the company, which included introducing more independent...
S$6.00

The Covid-19 Crisis in Thailand: Charting a Safe and Sustainable Path to Recovery

Discipline:
This case describes Thailand’s response to the global Covid-19 pandemic from when it started in January 2020, until early August 2020 when it was considered to be under control. While the Thai government managed to keep the coronavirus at bay, the pandemic nevertheless had exacted a heavy toll on...
S$6.00

Navigating an Eternal Ocean – EnerGaia’s Emergent Strategy in the Market for Spirulina

The case follows the evolution of EnerGaia, a technology firm pioneering rooftop production of spirulina (blue-green algae) in developing markets. The narrative and discussion questions focus on the strategic choices of the CEO, Saumil Shah. Core questions regard Saumil’s options for positioning...
S$6.00

Steady Leadership in Choppy Seas: An Asian Maritime Perspective

Set in March 2015, the case begins when the Baltic Dry Index (BDI), an economic indicator of the average price to ship raw materials, hits an all-time low. Khalid Hashim, Managing Director of Bangkok-based Precious Shipping Public Company Limited (PSL) is now tasked with navigating the company...
S$6.00

Siam Park City: Can Affordable Pricing be Profitable?

Discipline:
The case is set in November 2013, when Siam Park City – one of Thailand’s biggest Amusement Park and Water Park – was celebrating its 33rd anniversary. Siam Park City was born out of the vision of Chaiwat Luangamornlert, a successful businessman who wanted to build an amusement park and water park...
S$6.00

Unilever Platinum Stores: Building a Brand for the Community

This case describes the conception and development of an innovative store concept by Unilever, Thailand, and illustrates the challenges of setting up and scaling a corporate social responsibility project that involves the active participation of members of the community.
Ratchtar Karasuddhi, the...
S$6.00

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