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Cases covering China

Displaying 21 - 27 of 27 results

Zara in China and India

by Nirmalya Kumar, Sheetal Mittal, Havovi Joshi
Discipline:
Marketing
In 2016, Inditex as a group with worldwide sales of US$24.9 billion, and Zara, as its flagship retail concept store, had recorded significant year-on-year growth in net sales at 11.5% and 13% respectively. However, despite a presence across 93 countries, Inditex’s regional sales contributions were...
S$6.00

Taxi Wars: Uber in China

by Srinivas K. Reddy, Zack Wang Zheng, Deckie He Dong, Sarita Mathur
Discipline:
Strategy, Market Entry, Globalisation
The case describes how Uber, the mobile ride hailing service provider, made an entry into China in July 2014 and, after facing stiff competition from local players, was forced to sell its stake and exit the country two years later. Prior to Uber’s entry, China’s major players, Didi and Kuaidi, had...
S$6.00

China’s Digital Landscape: Imitating or Innovating

by Srinivas K. Reddy, Zack Wang Zheng, Deckie He Dong
Discipline:
Marketing, Entrepreneurship and Innovation
China’s digital market is on the rise at an exceptional pace, and giant digital players, such as Baidu, Alibaba and Tencent, have already surpassed some of the U.S. industry’s most successful names in terms of market capitalisation.
When competing in China’s digital market, local Chinese digital...
S$6.00

7 Days Inn: An Entrepreneur’s Dilemma between Public and Private Ownership

by Meng Ann Lim, Sarita Mathur
Discipline:
Strategy, Finance
Alex Zheng, co-chairman and CEO of 7 Days Inn, the second largest economy hotel chain in China, ponders over possible growth strategies for his company. Since its inception in 2005, 7 Days Inn had grown from a fledgling start-up to a leading budget hotel chain. In late 2009, despite the uncertain...
S$6.00

Actis: Private Equity Investments in a Capricious Market

by Meng Ann Lim, Sarita Mathur
Discipline:
Strategy, Finance
This case is set in September 2008, and begins with Joseph Li, the investment principal of Actis in China, a global private equity firm, preparing to present an investment proposal for 7 Days Inn, the fourth largest budget hotel chain in China, to the Investment Committee (IC). Just a day before...
S$6.00

The Oreo in China: Time to Get it Right or to Get Out

by Srinivas K. Reddy, Kevin Sproule
Discipline:
Strategy, Marketing
As Shawn Warren, head of biscuits at Kraft for Asia Pacific, surveys the China market for Oreos in late 2005, he realises that changes need to be made, and fast. Oreo was first launched in China in 1996, but sales have been flat as the rest of China has been setting record growth in the biscuit...
S$6.00

Starbucks in Forbidden City

by Michael Netzley
Discipline:
Communications
On January 12, 2007 a prominent Chinese blogger protested against Starbucks’ presence in Beijing’s Forbidden City. The blogger stated, “This is not globalisation but an erosion of Chinese culture.” The blog post signalled the start of an avalanche of criticism as Starbucks came under attack for...
S$6.00

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