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Cases covering China

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China’s Kweichow Moutai: Hangover on the Horizon at the World’s Most Valuable Liquor Company? A & B (Chinese version)

by Srinivas K. Reddy, Lakshmi Appasamy, Havovi Joshi
Discipline:
Marketing
This is a two-part case. Case A is set in October 2018, when Zenn Lee, Senior Analyst at a Shanghai-based securities brokerage, was working on the investment advisory to his clients on Kweichow Moutai (KM), the maker of the super-premium Moutai brand of baijiu, a Chinese spirit. The day before, KM’...
S$6.00

Pinduoduo: Driving E-Commerce in Rural China to Improve Farmers’ Livelihoods

by Liang Hao, Cheah Sin Mei
Discipline:
Social responsibility
Set in the midst of the Covid-19 pandemic in May 2020, the case illustrates Pinduoduo’s agile response to the crisis and its corporate social initiatives on rural revitalisation in China. Established in 2015 in Shanghai, Pinduoduo’s meteoric rise to become the third-largest shopping platform in...
S$6.00

China’s Kweichow Moutai: Hangover on the Horizon at the World’s Most Valuable Liquor Company? A & B

by Srinivas K. Reddy, Lakshmi Appasamy, Havovi Joshi
Discipline:
Marketing
This is a two-part case. Case A is set in October 2018, when Zenn Lee, Senior Analyst at a Shanghai-based securities brokerage, was working on the investment advisory to his clients on Kweichow Moutai (KM), the maker of the super-premium Moutai brand of baijiu, a Chinese spirit. The day before, KM’...
S$6.00

Century Galaxy Group: The Price of Compassion

by Tzu-Kuan Chiu, Liang Hao, Wang Jialun
Discipline:
Finance
The case describes what happened in December 2019 when Guo Meiling, the chairwoman of Beijing Century Galaxy Group, needed to decide whether she should invest in the RMB 50 million (US$7.1 million) deal of Yisheng Health. Yisheng Health consisted of two O2O platforms, Yisheng At-home and Yisheng...
S$6.00

Ant Financial: The Road to Financial Inclusion in China through QR Codes and Technology-as-a-Service

by Liang Hao, Gabriel Lim Pang Keat, Cheah Sin Mei, Chiu Tzu-Kuan
Discipline:
Financial technology
Set in January 2020, this case presents Ant Financial’s success in promoting financial inclusion in China through its Quick Response (QR) Merchant Growth Plan. Established in 2014, Ant Financial grew out of Alipay, a mobile payment provider that served Alibaba’s e-commerce customers. Inheriting...
S$6.00

Starbucks China: Facing Luckin, The Local Disruptor

by Nirmalya Kumar, Sheetal Mittal, Stephen Eryung Chu
Discipline:
Marketing Strategy
Set in 2019, the case describes the challenge Starbucks faces from Luckin coffee, a local start up in China. Having entered China in 1999, Starbucks was the undisputed leader with more than 70% market share and 3600 cafes by 2018. The brand’s success was rooted in its core proposition of providing...
S$6.00

Growing a Global Forest: Ant Financial, Alipay, and the Ant Forest

by Ryan Merrill, Hannah H. Chang, Liang Hao, Lan Yang, Adina Wong
Discipline:
Ethics and Social Responsibility
This case won the Teaching Cases on Sustainability category at the inaugural Financial Times Responsible Business Education Awards 2022.
More details here.

The case is set in January 2019, when Di Xu, the team leader of Ant Forest, a green initiative within the Chinese payment and lifestyle app...
S$6.00

Bellamy’s Turnaround in China

by Sterling Huang, YouTing Zhou
Discipline:
Auditing
Set in December 2017, the case discusses Bellamy’s Australia Limited (BAL)’s debacle in China, and its subsequent turnaround. BAL was the leading supplier of infant milk formula and baby food products in China, its largest export market. In mid-2016, the Chinese government, in a bid to control the...
S$6.00

Mobike: A Worthy Bike-Sharing Unicorn?

by Liang Hao, CW Chan
Discipline:
Finance
In August 2018, Felicia Wong, Chief Investment Officer at 88 Capital, the investment arm of a Hong Kong family office, was considering investing in a bike-sharing company. The bike-sharing business was booming in China, with the two dominant players Mobike and ofo rapidly expanding. Mobike had been...
S$6.00

The Corporate Social Responsibility of TQLS Group in the Liangshan Prefecture (A), (B) & (C)

by Heli Wang, Cheah Sin Mei, He Bo, Zhang Hongliang
Discipline:
Agriculture
This case study describes Tieqilishi (TQLS) Group’s corporate social responsibility initiative in the Liangshan Yi Autonomous Prefecture in Sichuan, China.
Case A, set in 2016, describes the poverty-stricken Liangshan prefecture. Famous for ‘cliff villages’ (villages on top of high mountains...
S$6.00

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