Part A of the case takes place in February 2010. In late 2009 Piyush Gupta joined DBS Bank as its CEO and set about transforming the bank. His first 100 days were spent familiarising himself with the business. He then hosted a three-day strategy formulation retreat offsite with his top leaders. The...
This case study discusses the initiatives taken by Unilever, one of the world’s leading fast moving consumer goods companies, to promote sustainability, by using the example of Lipton Tea in Turkey. In November 2010, Unilever launches the ambitious “Unilever Sustainable Living Plan”, committing to...
In July 2010, Sujit Patil, head of corporate communications for Mumbai-based Tata Chemicals Limited (TCL) has to develop a company branding strategy after a series of acquisitions. TCL has acquired several of the top producers in the soda ash business, making it a commanding player in the global...
Perry Goes, the vice president of strategy at United Breweries Limited (UBL), needs to convince the board of UBL that his social media strategy is the most viable and sustainable way to continue building the Kingfisher brand in India. In doing so, he needs to justify the company’s digital marketing...
Between 2004 and 2011, Infineon Technologies, a German semi-conductor company, was shifting its supply chain functions from Munich to Singapore. And Rainer Thomas, senior director corporate supply chain for Infineon Technologies Asia Pacific, was responsible for managing this shift over those six...
The global financial crisis of 2009 affected Microsoft’s business adversely, with the services business in Asia contracting by more than 20%. As a result, there was a major re-organisation at Microsoft Services Asia in July 2009. Headcount was cut by 20% in a first ever company-wide reduction-in-...
