This case, set in 2012, deals with an increasingly important economic, demographic and social phenomenon in Asia — the emergence of career- minded women who are impacting how products are marketed in that region — in this example, South Korea. The case revolves around the iconic “Gold Misses” — an...
This is the first part of a two-part case study. Part A begins In December 2009, where Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), is issued a challenge: raise S$25 million in the next seven months to fund the establishment of a natural history museum in...
In October 2011, NTUC Income, Singapore’s largest automotive insurer launches the ‘Orange Force’. It is a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders will arrive at an accident scene within minutes to assist and comfort those who...
The case revolves around the legacy of Richard Wagner, one of the world’s greatest composers. It focuses on his glamorous great-granddaughter Katharina Wagner, who won a bitter family feud, and now runs the yearly Wagner festival — a global cultural highlight and a vast musical enterprise. She...
The global financial crisis of 2009 affected Microsoft’s business adversely, with the services business in Asia contracting by more than 20%. As a result, there was a major re-organisation at Microsoft Services Asia in July 2009. Headcount was cut by 20% in a first ever company-wide reduction-in-...
This case focuses on POSCO, the world’s most profitable steelmaker and third largest steelmaker by volume for crude steel production. When Jung Jun-Yang became POSCO chief executive in 2009, he envisioned trust to be the foundation of POSCO’s success in achieving sustainable co-prosperity with its...
Viki is a web portal that provides video content with crowdsourced multi-lingual subtitles. It relies on an active community of fans to add captions and subtitles in numerous languages to premium videos (movies, television shows) from around the world — thus opening up new markets and enabling new...
The Singapore Exchange Limited (SGX) proposed takeover of the ASX Limited (ASX) is a watershed event, and the first of its kind involving two exchanges in Asia-Pacific. This case showcases the multifaceted dimensions and intricacies in forging corporate marriages. It covers several issues,...
Singapore and many other developed countries around the world face a dilemma where fewer young people are getting married and having children. After vigorously discouraging citizens from having too many children in the 1960s and 1970s, the Singapore government observed that the total fertility rate...
On January 12, 2007 a prominent Chinese blogger protested against Starbucks’ presence in Beijing’s Forbidden City. The blogger stated, “This is not globalisation but an erosion of Chinese culture.” The blog post signalled the start of an avalanche of criticism as Starbucks came under attack for...
