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Hamrlick Brewing

by Philip Zerrillo, Kevin Sproule
Discipline:
Marketing
This case is set in April 2011 and begins with Mark Hamrlick, the founder and president of Hamrlick Brewing – a small brewer located in Illinois, US – who is considering which of several distribution partners he should choose for his Saxonbräu beers. Just 18 months into operations, Hamrlick has...
S$6.00

Starbucks in Forbidden City

by Michael Netzley
Discipline:
Communications
On January 12, 2007 a prominent Chinese blogger protested against Starbucks’ presence in Beijing’s Forbidden City. The blogger stated, “This is not globalisation but an erosion of Chinese culture.” The blog post signalled the start of an avalanche of criticism as Starbucks came under attack for...
S$6.00

Hospice Care Association: Turnaround of a Healthcare Non-profit Organization

by Adel Dimian, Anne-Valérie Ohlsson
Discipline:
Strategy, Organisational Behaviour and Leadership
A Singapore-based non-profit organisation is in need of a strategic turnaround. The Hospice Care Association (HCA) finds itself in a critical financial situation following funding changes from the Singapore government. Additionally, staff response to changes in operations has been severe and...
S$6.00

POSCO: Conglomerate-Led Social Enterprise in South Korea

by Dae Ryun Chang, Kevin Sproule
Discipline:
Ethics and Social Responsibility
This case focuses on the social businesses at Pohang Iron and Steel (POSCO), one of South Korea’s leading steel manufacturers. In 2007, the Korean government began certifying social enterprises with the distinct mission of promoting sustainable employment for the disadvantaged. Each one of POSCO’s...
S$6.00

Twittamentary: Crowdsourcing a Project

by Michael Netzley
Discipline:
Communications
This case study explores how Tan Siok Siok, a Singaporean filmmaker living in Beijing, crowd-sources the content, financing, and distribution outlets for her documentary about Twitter, using the micro-blogging platform itself. Crowdsourcing, according to professor of journalism, Jeff Howe, is “the...
S$6.00

Tuning-In to Client Needs: Matching Supply and Demand for the Television Turner Division at Infineon Asia-Pacific

by Holly Ott
Discipline:
Operations Management, Marketing, Human Resources Management
This case introduces the reader to the highly complex semiconductor industry, which is characterised by its well known “boom-n-bust” cycles: periods of high demand and worldwide allocation, followed by periods of low demand, excess capacity, and high stocks. The key challenges for supply chain...
S$6.00

A Tale of Two Empires

by Adel Dimian, Anne-Valérie Ohlsson
Discipline:
Strategy, Marketing
This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive director of Food Empire Holdings Ltd, in the aftermath of the Asian economic crisis in 1998 and also...
S$6.00

Corruption at UNHCR Refugee Camps: Can it be Tackled?

by Clara Portela, Dileep Nair
Discipline:
Organisational Behaviour and Leadership
The Inspector-General of the United Nations High Commissioner for Refugees (UNHCR), Maureen Connelly, receives two highly distressing pieces of news on the same day. Both of them relate to the UNHCR-administered Dabaad and Kakuma camps in Kenya, which have been flooded by refugees fleeing the armed...
S$6.00

test

by
Discipline:
In 2004 the low-cost carrier business model is introduced to Southeast Asia. And Singapore’s first budget carrier, Valuair, finds itself in fierce competition with two emerging competitors in the second half of that year. Valuair needs to expand in order to remain competitive. However, for this to...
S$0.00

Stakeholder Issues at the Singapore Sports Hub

by
Discipline:
Stakeholder Management
Nathaniel Chan, Senior Asia-Pacific Consultant at Greenrock Infrastructure Advisory, was assessing the situation faced by the private consortium Sports Hub Pte Ltd (SHPL) at the Singapore Sports Hub. The S$1.33 billion (US$0.99 billion) facility had been built under a public-private partnership (...
S$6.00

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