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Productivity Improvement Project: Global Operational Incentive Alignment at Infineon

by Holly Ott, Christian Hanus
Discipline:
Strategy, Operations Management, Human Resources Management, Finance
This case is a classic example of misaligned project metrics, where different parts of a project are unable to simultaneously achieve their targets. The case uses a project at Infineon Technologies Asia Pacific Pte. Ltd. to illustrate a complex and very aggressive project, which requires...
S$6.00

Quantine: Virtualising the Interview Process

by Arcot Desai Narasimhalu, Adina Wong
Discipline:
Strategy, Operations Management, Human Resources Management, Entrepreneurship and Innovation
The case is set in January 2012, and begins with Kenneth Yap, the founder of Quantine Pte Ltd, strategising on an effective growth plan for his company. Quantine is a job candidate pre-screening service provider specialised in asynchronous video interviews. In the three years since its inception,...
S$6.00

Rainmaker Labs: Commercialising a Great Idea

by Arcot Desai Narasimhalu, Sarita Mathur, Adina Wong
Discipline:
Strategy, Operations Management, Entrepreneurship and Innovation
In September 2013, Alex Leong, co-founder of Rainmaker Labs, considers where to invest the limited resources available to his technology start-up company in order to grow the business. Earlier that year, Rainmaker Labs launched ShopGuru, a mobile shopping application that enables users to earn and...
S$6.00

Sussing Out Sustainability: The Case of Singapore's Property Developers

by Hwang Soo Chiat, George Hylden
Discipline:
Sustainability Management, Operations Management, Finance, Ethics and Social Responsibility
The case is set in June 2013, and deals with an SME-sized Singapore-based property developer’s decision on whether to launch a sustainability initiative and engage in sustainability reporting as an innovative practice to improve the long-run viability of the company through improved operational...
S$6.00

Olympus: When the Gods Came Tumbling Down

by Anne-Valérie Ohlsson, Michèle Barnett Berg
Discipline:
Organisational Behaviour and Leadership
In April 2011, Michael Woodford, a British national, is appointed president and chief operating officer of Olympus. Within months of becoming president, Woodford discovers that Olympus has made some questionable acquisitions and paid large amounts of money for companies with few assets, and...
S$6.00

Guns and Roses: Educating Educators through Peer Coaching Programmes

by Tan Swee Liang, Michael Netzley, Sarita Mathur
Discipline:
Organisational Behaviour and Leadership
This case is a two-part series on the value of faculty teaching forums and peer coaching programmes in resolving conflicting pedagogical philosophies.
Case A is set in September 2009, shortly after James Nelson, assistant professor at Singapore Management University sought guidance from practice...
S$6.00

Social Capital Ventures: Water For Life In The Cambodian Countryside

by Anne-Valérie Ohlsson, Philip Zerrillo
Discipline:
Ethics and Social Responsibility, Entrepreneurship and Innovation
The case follows the foundation and growth of Social Capital Ventures Development (SCVD), a social enterprise based in Cambodia launched by Christopher Wilson and Khov Boun Chhay in 2008. The venture aims to improve the lives and conditions of disadvantaged people in developing countries, through...
S$6.00

Dodla Dairy: Churning the Business of Milk in India

by Srinivas K. Reddy, Sanjana Kohli
Discipline:
Strategy, Finance
Dodla Dairy, a family owned dairy business based in the southern state of Andhra Pradesh, India, has successfully made its mark on the Indian liquid milk industry, but now needs to move to the next level. The company is considering a backward integration initiative into the dairy farming business,...
S$6.00

Konecranes: Lifting not just ‘Things’, but Entire Businesses, to New Heights

by Kirsti Lindberg-Repo, Havovi Joshi
Discipline:
Strategy, Marketing
Konecranes is a leading manufacturer of lifting equipment and a market leader in industrial cranes and components. Headquartered in Finland, the group has the world’s most extensive crane service network. North Americas is the group’s best performing territory, accounting for a third of global...
S$6.00

Launching W Singapore – Sentosa Cove: Starwood Hotel’s Digital Strategy to Drive Bookings

by Srinivas K. Reddy, Christopher Dula
Discipline:
Marketing
It is March 2012 and Janice Chan, the senior director of digital marketing and distribution for Starwood Asia Pacific Hotels, is responsible for delivering a digital marketing campaign strategy to the sales and marketing team at the W Singapore — Sentosa Cove. The hotel, which is set to open in...
S$6.00

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