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Displaying 181 - 190 of 434 results

FWD: Customer-Centric Marketing in Online Insurance

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
In November 2019, David Broom, Chief Marketing Officer of FWD Singapore, replayed a commercial ad clip of his company, as he ruefully considered the competitiveness of the insurance market in Southeast Asia. Building competitive resilience in a cutthroat market dominated by large traditional...
S$6.00

Developing an Innovative Retail Concept to Showcase the Smart Home of the Future

by Geoffrey da Silva, Cheah Sin Mei
Discipline:
retail
In 2018, after nearly two decades of success in the highly competitive consumer electronics market of Singapore, Asian Home Electronics (AHE) Limited was once again searching for new frontiers to break through for its retail business. Having evolved from the traditional brick-and-mortar business...
S$6.00

Nium: Leveraging Fintech to Disrupt Cross-Border Remittance Services

by Annie Koh, David Fernandez, Cheah Sin Mei
Discipline:
Technology
Set in October 2019, this case presents the remarkable growth journey of Nium, a Singapore-headquartered fintech start-up in digital remittance. The founders are on a mission to disrupt the traditional remittance industry ridden with inefficiency and an opaque pricing structure, and are confident...
S$6.00

KYY: Storage Assignment in a Unit-Load Warehouse

by Lim Yun Fong, Marcus Ang
Discipline:
Operations Management
It is June 2019, and Lillian Lim of Mackor Consultancy, a third-party consultancy in Singapore, is at the newest warehouse of her client, KYY Group, a major third-party logistics provider. Headquartered in Singapore, KYY’s business activities span Asia.
In 2013, the company started construction of...
S$6.00

Moss & Associates: Accounting for Qualitative Financial Fraud Using Data Mining

by Swapna Gottipati, Venky Shankararaman
Discipline:
Business Analytics
In May 2019, Cheryl Leong, Head of Fraud Analytics and Data Management at Moss & Associates, a mid-sized New York accounting firm, was tasked with fraud detection in annual reports. Besides helping clients present financial information to stakeholders, accounting firms had to ensure there were...
S$6.00

Amazon: Facing Low Customer Satisfaction in Singapore

by Marcus Ang, Chen Yongchang
Discipline:
Analytics
This case is set in 2018. The Institute of Service Excellence (ISE) at Singapore Management University conducted surveys in Singapore to measure customer satisfaction across 20 industries comprising more than 100 companies, and released the results as Customer Satisfaction Index of Singapore (CSISG...
S$6.00

Music Securities: Making an Impact through Crowdfunding

by Liang Hao, Anant Kapoor, Bihong Huang, Dave Luo Jia Xuan
Discipline:
Crowdfunding
This case is set in October 2019. Masami Komatsu, CEO of Music Securities (MS), had received a request from Toyomi Electric Co. Ltd. Toyomi Electric had suffered damages to its factory and workforce in the 2011 earthquake that had struck Japan, and needed urgent financing to rebuild its production...
S$6.00

Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) Challenge

by Seshan Ramaswami, S N Venkat, CW Chan
Discipline:
Marketing
Aditya Shome is the executive director of Marico Bangladesh Limited (MBL) who has to chart the firm’s future strategy. MBL, whose parent company Marico is based in India, oversaw the rapid rise of the Parachute brand of coconut oil in Bangladesh. Within a decade of introduction to the Bangladesh...
S$6.00

Kobe Influencer Marketing: Building Brand Awareness via Social Media

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
This case won the Outstanding Case Writer Competition category at The Case Centre Awards and Competitions 2021.
More details here.

Interview with the case authors

Link to the case teaser


In July 2019, Evangeline Leong, co-founder and CEO of Kobe (a Singapore based start-up providing...
S$6.00

Bettr Barista: A Shot at Better Lives

by Heli Wang, Sheetal Mittal, Adeline Natalia Lai Sue Yi
Discipline:
Strategy management
This case is set in 2019, and describes the social-entrepreneurial journey of Bettr Barista (‘BB’), a Singapore-based coffee company. Launched in 2011 as a coffee academy, BB offered disadvantaged women and youth in Singapore a four-month long holistic programme providing barista skills for...
S$6.00

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