The case is set in September 2023, and talks about the energy transition of the oil and gas industry in context to ExxonMobil (Exxon), which has seen continued backlash from media and climate activists on its stance on climate change, strategies towards pivoting its core business towards more...
This case, set in January 2024, discusses the entrepreneurship journey of Serene Lim, the co-founder and CEO of Vibefam, a tech management system for boutique fitness studios. In the Singapore gym and fitness sector, besides the large chain studios, there were many smaller studios that offered...
Singapore public agency VITAL offered corporate shared services including human resources (HR), payroll, and finance to agencies across the Singapore Public Service. Due to the nature of their jobs, VITAL officers handled a large volume of mundane administrative work. As automation was being...
Set in 2023, the case documents the initiatives of the Safe in India Foundation (SII), a non-profit organisation, that aims to improve workers’ safety and social security in India’s automobile manufacturing industry. The issue is complex and multifaceted as the industry’s deep supply chain has many...
When COVID-19 struck in 2020, Singapore responded swiftly with containment and mitigation measures to curb community spread. Underlying the city-state’s quick public health response was an all-of-government approach characterised by decisive actions, rigorous surveillance, and prompt adaptation....
Launched in 2019 by Indian technology giant Infosys, Helix reduced administrative costs associated with insurance claims in the US healthcare industry. The vast US healthcare industry required a seamless insurance membership experience—one that comprised administrative functions that were easily...
Rodney Yap, co-founder and CEO of Usertip, a digital adoption platform tech start-up, had completed a pre-seed funding round for the company. Yap and his co-founders had leveraged Singapore’s tech hub status and government support for digital innovation to develop software that would help train...
This case is set in late 2021, when the food and beverage (F&B) industry globally had been significantly impacted by the COVID-19 pandemic. Tim Ang was an analyst at Singapore Management University’s Institute of Service Excellence (ISE), which had been established to help raise the performance...
After various failed attempts at finding employment for his son with Down Syndrome, Ong Chin Wah, along with four other caregivers of youths with intellectual disability (PIDs) decided to take matters into their own hands. In 2011, they started a cooperative ‘Employment for Persons with...