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Cases covering Malaysia

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Malaysia Airlines: Culture Transformation While Flying Through Turbulence

by Fermin Diez, Michael R. Bashshur, Cheah Sin Mei
Discipline:
Strategy
This case study follows Malaysia Airlines Berhad (MAB) through its Culture Journey (2018-2021), an initiative to rebuild the corporate culture as part of a broader turnaround strategy. The airline was stricken by twin tragedies in 2014 – the disappearance of Flight MH370 over the Indian Ocean and...
S$6.00

Zenxin Organic: From Brick and Mortar to Digital Retail

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
Set in July 2020, this case talks about ZENXIN Organic (Zenxin) – an organic farming company of fresh produce in Malaysia, and traces its evolution using the brick and mortar retail supply model in a nascent market where customers liked to “see and feel” fresh produce before purchasing them.
Zenxin...
S$6.00

Maybank: Organisational Transformation Through Human Resources

by Fermin Diez, Adina Wong, Lakshmi Appasamy
Discipline:
Finance
It was January 2018. Nora Abd Manaf, Group Chief Human Capital Officer, Maybank, the largest bank by market capitalisation in Malaysia, is contemplating future challenges that the bank has to address in terms of artificial intelligence, the gig economy and a new generation of millennial employees....
S$6.00

Thermal Coal

by Michael Benoliel
Discipline:
Organisational Behavior and Leadership, Communications
This is a quantified one-on-one procurement negotiation exercise. The negotiation, carried out over a set of eight issues, is between the Regional Sales Manager for Thermal Coal of Earth Energy, a global mining company, and the Acquisition Team Leader for Thermal Coal of National Electric Power, a...
S$6.00

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