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The Birth of Dunia

by Tan Swee Liang, Kevin Sproule, S N Venkat
Discipline:
Operations Management, Finance, Entrepreneurship and Innovation
This case is a two-part series on Dunia. Case A is set in 2008, where founder CEO Rajeev Kakar has just spent 20 months setting up Dunia, a finance company in the United Arab Emirates (UAE). The enterprise originated from a partnership between his former employer, Fullerton Financial Holdings (FFH...
S$6.00

The Proposed Merger of the Australian and Singaporean Exchanges: A Match Made in Heaven?

by Foo See Liang
Discipline:
Finance, Communications
The Singapore Exchange Limited (SGX) proposed takeover of the ASX Limited (ASX) is a watershed event, and the first of its kind involving two exchanges in Asia-Pacific. This case showcases the multifaceted dimensions and intricacies in forging corporate marriages. It covers several issues,...
S$6.00

Vinamilk: Fruit Juice for Kids in Vietnam

by Adel Dimian, Kevin Sproule
Discipline:
Marketing
The case starts as Vinamilk brand manager, Nguyen Trong Tan, sets out to launch a new line of fruit juice for children in Vietnam. The company, while relatively new to the juice market, saw this as a huge growth market since, unlike other developed markets, the Vietnamese market did not yet have a...
S$6.00

Hamrlick Brewing

by Philip Zerrillo, Kevin Sproule
Discipline:
Marketing
This case is set in April 2011 and begins with Mark Hamrlick, the founder and president of Hamrlick Brewing – a small brewer located in Illinois, US – who is considering which of several distribution partners he should choose for his Saxonbräu beers. Just 18 months into operations, Hamrlick has...
S$6.00

Starbucks in Forbidden City

by Michael Netzley
Discipline:
Communications
On January 12, 2007 a prominent Chinese blogger protested against Starbucks’ presence in Beijing’s Forbidden City. The blogger stated, “This is not globalisation but an erosion of Chinese culture.” The blog post signalled the start of an avalanche of criticism as Starbucks came under attack for...
S$6.00

Hospice Care Association: Turnaround of a Healthcare Non-profit Organization

by Adel Dimian, Anne-Valérie Ohlsson
Discipline:
Strategy, Organisational Behaviour and Leadership
A Singapore-based non-profit organisation is in need of a strategic turnaround. The Hospice Care Association (HCA) finds itself in a critical financial situation following funding changes from the Singapore government. Additionally, staff response to changes in operations has been severe and...
S$6.00

Twittamentary: Crowdsourcing a Project

by Michael Netzley
Discipline:
Communications
This case study explores how Tan Siok Siok, a Singaporean filmmaker living in Beijing, crowd-sources the content, financing, and distribution outlets for her documentary about Twitter, using the micro-blogging platform itself. Crowdsourcing, according to professor of journalism, Jeff Howe, is “the...
S$6.00

Tuning-In to Client Needs: Matching Supply and Demand for the Television Turner Division at Infineon Asia-Pacific

by Holly Ott
Discipline:
Operations Management, Marketing, Human Resources Management
This case introduces the reader to the highly complex semiconductor industry, which is characterised by its well known “boom-n-bust” cycles: periods of high demand and worldwide allocation, followed by periods of low demand, excess capacity, and high stocks. The key challenges for supply chain...
S$6.00

A Tale of Two Empires

by Adel Dimian, Anne-Valérie Ohlsson
Discipline:
Strategy, Marketing
This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive director of Food Empire Holdings Ltd, in the aftermath of the Asian economic crisis in 1998 and also...
S$6.00

Corruption at UNHCR Refugee Camps: Can it be Tackled?

by Clara Portela, Dileep Nair
Discipline:
Organisational Behaviour and Leadership
The Inspector-General of the United Nations High Commissioner for Refugees (UNHCR), Maureen Connelly, receives two highly distressing pieces of news on the same day. Both of them relate to the UNHCR-administered Dabaad and Kakuma camps in Kenya, which have been flooded by refugees fleeing the armed...
S$6.00

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