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Displaying 1 - 5 of 5 results

Pinduoduo: Raising An 824 Million-Strong E-Commerce Empire Under Six Years

by Kapil Tuli, Wee-Kiat Lim
Discipline:
Marketing
At 824 million, Pinduoduo had the most customers in global e-commerce as of March 2021. It had also expanded aggressively into grocery shopping with Duo Duo Grocery, riding on the demands that emerged during the COVID-19 pandemic, and set its sights on becoming the world’s grocer. Despite its...
S$6.00

Pinduoduo: Driving E-Commerce in Rural China to Improve Farmers’ Livelihoods

by Liang Hao, Cheah Sin Mei
Discipline:
Social responsibility
Set in the midst of the Covid-19 pandemic in May 2020, the case illustrates Pinduoduo’s agile response to the crisis and its corporate social initiatives on rural revitalisation in China. Established in 2015 in Shanghai, Pinduoduo’s meteoric rise to become the third-largest shopping platform in...
S$6.00

The Founding of Flipz: Living the Entrepreneurship Dream?

by Kenneth Goh, Cheah Sin Mei
Discipline:
E-commerce
Flipz is the pseudonym for a Hong Kong-based mobile classified app for consumer-to-consumer selling and buying of new and second-hand goods. Despite the initial skepticism towards their venture, the founders managed to gain traction with their app and eventually succeeded in raising venture funding...
S$6.00

China’s Digital Landscape: Imitating or Innovating

by Srinivas K. Reddy, Zack Wang Zheng, Deckie He Dong
Discipline:
Marketing, Entrepreneurship and Innovation
China’s digital market is on the rise at an exceptional pace, and giant digital players, such as Baidu, Alibaba and Tencent, have already surpassed some of the U.S. industry’s most successful names in terms of market capitalisation.
When competing in China’s digital market, local Chinese digital...
S$6.00

Groupon India: The Great Onion Digital Sale

by Srinivas K. Reddy, Sarita Mathur, Meghana Vasisht
Discipline:
Marketing
The case looks at the impact of an innovative digital marketing campaign to bring in new customers and increase brand awareness and recognition. In September 2013, Groupon India, a local e-commerce marketplace, decides to sell onions online. The price of onions in India has been rising sharply...
S$6.00

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