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Displaying 181 - 190 of 421 results

KYY: Storage Assignment in a Unit-Load Warehouse

by Lim Yun Fong, Marcus Ang
Discipline:
Operations Management
It is June 2019, and Lillian Lim of Mackor Consultancy, a third-party consultancy in Singapore, is at the newest warehouse of her client, KYY Group, a major third-party logistics provider. Headquartered in Singapore, KYY’s business activities span Asia.
In 2013, the company started construction of...
S$6.00

Moss & Associates: Accounting for Qualitative Financial Fraud Using Data Mining

by Swapna Gottipati, Venky Shankararaman
Discipline:
Business Analytics
In May 2019, Cheryl Leong, Head of Fraud Analytics and Data Management at Moss & Associates, a mid-sized New York accounting firm, was tasked with fraud detection in annual reports. Besides helping clients present financial information to stakeholders, accounting firms had to ensure there were...
S$6.00

Amazon: Facing Low Customer Satisfaction in Singapore

by Marcus Ang, Chen Yongchang
Discipline:
Analytics
This case is set in 2018. The Institute of Service Excellence (ISE) at Singapore Management University conducted surveys in Singapore to measure customer satisfaction across 20 industries comprising more than 100 companies, and released the results as Customer Satisfaction Index of Singapore (CSISG...
S$6.00

Music Securities: Making an Impact through Crowdfunding

by Liang Hao, Anant Kapoor, Bihong Huang, Dave Luo Jia Xuan
Discipline:
Crowdfunding
This case is set in October 2019. Masami Komatsu, CEO of Music Securities (MS), had received a request from Toyomi Electric Co. Ltd. Toyomi Electric had suffered damages to its factory and workforce in the 2011 earthquake that had struck Japan, and needed urgent financing to rebuild its production...
S$6.00

Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) Challenge

by Seshan Ramaswami, S N Venkat, CW Chan
Discipline:
Marketing
Aditya Shome is the executive director of Marico Bangladesh Limited (MBL) who has to chart the firm’s future strategy. MBL, whose parent company Marico is based in India, oversaw the rapid rise of the Parachute brand of coconut oil in Bangladesh. Within a decade of introduction to the Bangladesh...
S$6.00

Kobe Influencer Marketing: Building Brand Awareness via Social Media

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
This case won the Outstanding Case Writer Competition category at The Case Centre Awards and Competitions 2021.
More details here.

Interview with the case authors

Link to the case teaser


In July 2019, Evangeline Leong, co-founder and CEO of Kobe (a Singapore based start-up providing...
S$6.00

Bettr Barista: A Shot at Better Lives

by Heli Wang, Sheetal Mittal, Adeline Natalia Lai Sue Yi
Discipline:
Strategy management
This case is set in 2019, and describes the social-entrepreneurial journey of Bettr Barista (‘BB’), a Singapore-based coffee company. Launched in 2011 as a coffee academy, BB offered disadvantaged women and youth in Singapore a four-month long holistic programme providing barista skills for...
S$6.00

Stark Resorts: Taking Care of What’s “Bugging” Your Guests

by Philip Zerrillo, Josephine Tan
Discipline:
Service Management
Set in February 2019, Stark Resorts Hotel (“Stark Resorts”) is a case based on the real-world experiences of the authors. The hotel, a US$155 million investment, had been plagued by insects since its grand opening 15 months earlier. Of even more concern was the avid social media influencer who had...
S$6.00

Globe Telecom: Redefining Telecommunication in the Philippines

by Philip Zerrillo, Havovi Joshi, Christopher Dula
Discipline:
Transformations
Globe Telecom, a leading telecommunications service provider in the Philippines, had a long history in the communications business. The company was incorporated in 1935 as an international wireless communications company connecting the Philippines to the rest of the world, and in 1994, it became...
S$6.00

Airport Retailing at Mondelez: The Launch of Toblerone Crunchy Almond in Asia

by Seshan Ramaswami, Rajiv Malhotra
Discipline:
retail
The case describes the challenges and opportunities of airport retailing in the confectionery category from both manufacturers’ and retailers’ perspectives. It is based in 2012, when Mondelez planned to launch a new flavour of its flagship brand, Toblerone, the first in 15 years, at Singapore,...
S$6.00

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