Skip to content Skip to navigation

You are here

Home

Cases by Sheetal Mittal

Displaying 11 - 20 of 29 results

Visa: Adapting to a World of Fintechs

by Kapil Tuli, Sheetal Mittal, Christopher Boncimino
Discipline:
Innovation focused strategy
This case describes Visa Inc’s (Visa) challenges in light of the growing influence of financial technology companies (fintech) in the payments space. In 2018, Visa had firmly established its leadership in the industry with its ubiquitous network of merchants, customers, and financial institutions...
S$6.00

Hayman Microfinance: CSR in Myanmar

by Heli Wang, Sheetal Mittal
Discipline:
Microfinance
Set in January 2020, this case describes the entrepreneurial journey of Hayman Microfinance (Hayman), which provided financial solutions to the low-income strata and rural population of Myanmar who had limited or no access to banking services.
Over 2015-2020, Hayman grew to become a 25-branch...
S$6.00

Iuiga’s Challenge: Is Omni-channel worth it?

by Sandeep R. Chandukala, Ernst C. Osinga, Sheetal Mittal
Discipline:
retail
Set in January 2020, the case describes Singapore-based retailer Iuiga’s omni-channel journey. Launched in May 2017 as an e-commerce only venture, Iuiga offers a curated range of high- quality products in the ‘home and living’ category at affordable prices. It sources these products from China-...
S$6.00

Bettr Barista: A Shot at Better Lives

by Heli Wang, Sheetal Mittal, Adeline Natalia Lai Sue Yi
Discipline:
Strategy management
This case is set in 2019, and describes the social-entrepreneurial journey of Bettr Barista (‘BB’), a Singapore-based coffee company. Launched in 2011 as a coffee academy, BB offered disadvantaged women and youth in Singapore a four-month long holistic programme providing barista skills for...
S$6.00

Starbucks China: Facing Luckin, The Local Disruptor

by Nirmalya Kumar, Sheetal Mittal, Stephen Eryung Chu
Discipline:
Marketing Strategy
Set in 2019, the case describes the challenge Starbucks faces from Luckin coffee, a local start up in China. Having entered China in 1999, Starbucks was the undisputed leader with more than 70% market share and 3600 cafes by 2018. The brand’s success was rooted in its core proposition of providing...
S$6.00

Iuiga’s Conundrum: ‘Clicks’’ Only or ‘Bricks’ Too?

by Kapil Tuli, Sandeep R. Chandukala, Sheetal Mittal
Discipline:
Growth Strategy
Set in 2018, the case describes how Zang Hao, the CEO and co-founder of Iuiga, a Singapore based e-commerce start-up, eschewed the conventional e-retailing model by acquiring complete control over its value chain including ownership of the items retailed through the adoption of original design...
S$6.00

Driving Change at Appliances International, India (A) & (B)

by Roy Chua, Sheetal Mittal, Jovina Ang
Discipline:
Change management
This is a two-part case. Case A introduces Kim Underhill as the new Regional Head at Appliances International, a leading global appliances manufacturer that has sold more than 30 million household and professional products in over 70 markets. Underhill was headhunted in December 2016 to help revive...
S$6.00

Veriown: Connecting the Invisible Woman in India

by Howard Thomas, Sheetal Mittal
Discipline:
Social entrepreneurship
This case is set in 2018, when Veriown, a pay-as-you-go Internet connected solar service provider, was preparing to launch in its first and potentially the most important market – India. Steve Johanns, the founder CEO of the company had pinned his hopes on the success of this launch to establish...
S$6.00

Amazon and Walmart on Collision Course (A&B)

by Nirmalya Kumar, Sheetal Mittal
Discipline:
Marketing
It is a two part case, set in 2018. Case A describes how Amazon and Walmart have been two of the most successful retailers in history and responsible for changing the rules of the game in the retail industry in the US. In their wake, they have driven many retailers out of business while...
S$6.00

Thien Long Group Corporation: Stationery Success in Vietnam, Dynamic Ambition Beyond

by Philip Zerrillo, Havovi Joshi, Sheetal Mittal
Discipline:
Marketing
This case is set in 2017, when Co Gia Tho, Chairman of the Board at Thien Long Group Corporation (“TLG”), a Vietnam-based manufacturer and supplier of writing instruments and stationery products, is considering further international expansion. While Vietnam already had over 65,000 points of sale...
S$6.00

Pages

Looking for something?