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Displaying 1 - 3 of 3 results

FWD: Customer-Centric Marketing in Online Insurance

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
In November 2019, David Broom, Chief Marketing Officer of FWD Singapore, replayed a commercial ad clip of his company, as he ruefully considered the competitiveness of the insurance market in Southeast Asia. Building competitive resilience in a cutthroat market dominated by large traditional...
S$6.00

A Mindfulness Training Program at If Insurance

by Jochen Reb
Discipline:
Strategy
This case describes the experiences of employees participating in a corporate mindfulness-training programme. The training programme takes place at the Risk Management Services group of If Insurance, a leading insurance company in the Nordic region. As defined for the training programme, “...
S$6.00

NTUC Income’s Orange Force: Powering Forward to Innovative Paths of Customer Excellence

by Rajendra Srivastava, Havovi Joshi
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation, Communications
In October 2011, NTUC Income, Singapore’s largest automotive insurer launches the ‘Orange Force’. It is a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders will arrive at an accident scene within minutes to assist and comfort those who...
S$6.00

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