Skip to content Skip to navigation

You are here

Home

Buy Cases


Note: By adding the case to cart, you are purchasing the case only.

Displaying 1 - 4 of 4 results

Asia Pacific Breweries: A Big Gulp for Heineken?

by Stephen Wyatt, Sarita Mathur
Discipline:
Strategy
This case is set in December 2012, shortly after the acquisition of Asia Pacific Breweries Limited (APB) by Heineken N.V. APB is one of the largest brewers in Asia Pacific with a market footprint in 14 countries. This made it an attractive acquisition target for suitors such as Heineken, a global...
S$6.00

Jungle Beer: An Entrepreneur’s Journey

by Kapil Tuli, Christopher Dula
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation
This case won the Entrepreneurship category at the EFMD Case Writing Competition 2014.
More details here.

This case follows Aditya Challa, a craft beer aficionado whose passion for good beer led him on an international quest to study the art of brewing in Scotland and eventually to Singapore,...
S$6.00

United Breweries Limited: Kingfisher Beer's Social Media Marketing Machine

by Philip Zerrillo, S N Venkat, Christopher Dula
Discipline:
Marketing
Perry Goes, the vice president of strategy at United Breweries Limited (UBL), needs to convince the board of UBL that his social media strategy is the most viable and sustainable way to continue building the Kingfisher brand in India. In doing so, he needs to justify the company’s digital marketing...
S$6.00

Hamrlick Brewing

by Philip Zerrillo, Kevin Sproule
Discipline:
Marketing
This case is set in April 2011 and begins with Mark Hamrlick, the founder and president of Hamrlick Brewing – a small brewer located in Illinois, US – who is considering which of several distribution partners he should choose for his Saxonbräu beers. Just 18 months into operations, Hamrlick has...
S$6.00

Looking for something?