Navigauge, a start-up company that specialises in radio market research, has developed a tool that provides high quality, accurate and location-based radio market research. This pioneering technology in radio market research is captured in a positive, albeit reserved, article in the New York Times...
This case focuses on POSCO, the world’s most profitable steelmaker and third largest steelmaker by volume for crude steel production. When Jung Jun-Yang became POSCO chief executive in 2009, he envisioned trust to be the foundation of POSCO’s success in achieving sustainable co-prosperity with its...
In April 2011, Paul Cobban, head of process improvement at Singapore-based DBS Bank sees an opportunity to improve business operations and customer service. He finds the loan-origination process particularly cumbersome and a source of excessive customer wait time. Loan-origination is a complex...
The case is set in early 2009, at a time when Vietnam is rocked by the global recession. It opens with the discovery by Ly Ngoc Minh, CEO of the porcelain manufacturing company, Minh Long I, that Metro, a chain of seven department stores across Vietnam, has discounted the selling price of its...
Viki is a web portal that provides video content with crowdsourced multi-lingual subtitles. It relies on an active community of fans to add captions and subtitles in numerous languages to premium videos (movies, television shows) from around the world — thus opening up new markets and enabling new...
This case is the first of a three-part series on Circos.com, a Singapore-based company. Circos developed a proprietary sentiment analysis tool, which can mine the vast world of online reviews available on various social media platforms to create a dashboard of usable insights for luxury hotel...
This case is a two-part series on Dunia. Case A is set in 2008, where founder CEO Rajeev Kakar has just spent 20 months setting up Dunia, a finance company in the United Arab Emirates (UAE). The enterprise originated from a partnership between his former employer, Fullerton Financial Holdings (FFH...
The Singapore Exchange Limited (SGX) proposed takeover of the ASX Limited (ASX) is a watershed event, and the first of its kind involving two exchanges in Asia-Pacific. This case showcases the multifaceted dimensions and intricacies in forging corporate marriages. It covers several issues,...
Singapore and many other developed countries around the world face a dilemma where fewer young people are getting married and having children. After vigorously discouraging citizens from having too many children in the 1960s and 1970s, the Singapore government observed that the total fertility rate...
The case starts as Vinamilk brand manager, Nguyen Trong Tan, sets out to launch a new line of fruit juice for children in Vietnam. The company, while relatively new to the juice market, saw this as a huge growth market since, unlike other developed markets, the Vietnamese market did not yet have a...
