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Displaying 1 - 5 of 5 results

Banyan Tree Group: Sustainability through Shared Value

by Heli Wang, Cubie Lau, Lipika Bhattacharya
Discipline:
Strategy
In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and resorts across the globe, was contemplating growth plans for the company. Banyan tree was aiming to double its existing portfolio to 100 hotels and...
S$6.00

Brand Singapore: Capturing the Spirit of a Nation

by Srinivas K. Reddy, CW Chan
Discipline:
Branding
The Singapore Tourism Board (STB) had been working on a new brand campaign to attract visitors to Singapore. However, instead of highlighting the country’s attractions and listing the reasons why it would be a good destination, they wanted to roll out a different kind of campaign that would...
S$6.00

Enhancing the Sustainability DNA of Singapore’s Gardens by the Bay through Induction Training

by Thomas Menkhoff, Kevin Cheong
Discipline:
Employee Training
As Singapore’s national garden and tourist attraction, Gardens by the Bay (GB) had succeeded in developing the necessary physical infrastructure to showcase innovative sustainability initiatives to visitors. As it embarked on the next phase of its sustainability journey, GB sought to enhance its...
S$6.00

Inn or Out: Yield Management in Hotels – Simulation Game

by Marcus Ang, Lipika Bhattacharya, Bernie Koh
Discipline:
Strategy
This is a game simulation case on yield management for the hotel industry. Students play the role of the reservation manager and are allowed to make hotel bookings for consumers who want to book hotel rooms at the InnorOut hotel. Students are encouraged to accept the bookings based on the...
S$6.00

One Room at a Time: SensorFlow’s Sustainable Energy Management System for the Hospitality Industry

by Reddi Rayalu Kotha, Lakshmi Appasamy
Discipline:
Innovation
Set in June 2020 in the midst of the COVID-19 pandemic, the case traces the evolution of SensorFlow, an early-stage start-up offering an IoT-powered Energy Management Solution (EMS) to the hospitality sector in Southeast Asia. It documents the founding story and illustrates how the founders,...
S$6.00

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