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Displaying 1 - 3 of 3 results

Kova: Becoming a Vietnamese Household Name in Paint

by Philip Zerrillo, Adina Wong, Cheah Sin Mei
Discipline:
Marketing, Market analysis
Set in 2016, this case follows Phua Koon Kee, the CEO of Kova Group, one of the largest paint manufacturers in Vietnam, as he pondered upon the business expansion strategy that could elevate the Kova brand’s status to that of a household name. Based on a patented NANO technology that used silicates...
S$6.00

Paris Baguette: Quintessentially French with Love from Korea

by Jin K. Han, Sheetal Mittal, Havovi Joshi, Yong Seok Sohn
Discipline:
Marketing, International Marketing
This case is set in February 2016, when Paris Baguette (PB) has just been declared the winner at the, touted as the most prestigious baking competition in the world held each year in Paris.PB had started operations in 1945 with a small bakery in North Korea. By 2014, it boasted of 3,200 outlets in...
S$6.00

DFS: Insuring Customer Service Excellence Through E-Learning

by Kapil Tuli, Christopher Dula
Discipline:
Human Resources Management, Employee Development
In early January 2017, Vanessa Teo, Director of Global Learning and Talent Development at the DFS Group, is outlining the airport retailer’s e-learning strategy. The Group had already invested significant resources in various training, learning and development programmes. These programmes, housed...
S$6.00

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