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Displaying 1 - 4 of 4 results

Unilever Platinum Stores: Building a Brand for the Community

by Philip Zerrillo, Sarita Mathur, Pannapachr Itthiopassagul
Discipline:
Marketing, Entrepreneurship and Innovation
This case describes the conception and development of an innovative store concept by Unilever, Thailand, and illustrates the challenges of setting up and scaling a corporate social responsibility project that involves the active participation of members of the community.
Ratchtar Karasuddhi, the...
S$6.00

Unilever Vietnam: A One-Rinse Revolution Towards A Sustainable Future

by Srinivas K. Reddy, Christopher Dula, Adina Wong
Discipline:
Marketing
It is October 2007 and competition in the fast-moving consumer goods space is heating up in the developing markets. Vietnam is no exception and Unilever believes it can seize greater market opportunity through innovative and environmentally sustainable product offerings.
Nguyen Van Linh, head of...
S$6.00

Gillette’s “Shave India Movement”: Razor Sharp against the Stubble

by Srinivas K. Reddy, Christopher Dula, Adina Wong
Discipline:
Marketing, Entrepreneurship and Innovation
This case won the Inclusive Business Models category at the EFMD Case Writing Competition 2014 and commended at the Emerald and SMU Case Competition 2013.
More details here.

This is a two-part case series. Case A begins in April 2010, where Sharat Verma, the brand manager for Gillette India,...
S$6.00

The Oreo in China: Time to Get it Right or to Get Out

by Srinivas K. Reddy, Kevin Sproule
Discipline:
Strategy, Marketing
As Shawn Warren, head of biscuits at Kraft for Asia Pacific, surveys the China market for Oreos in late 2005, he realises that changes need to be made, and fast. Oreo was first launched in China in 1996, but sales have been flat as the rest of China has been setting record growth in the biscuit...
S$6.00

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