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Displaying 1 - 3 of 3 results

The Daily Times in Changing Times: The Hong Kong Daily Times

by Richard R. Smith
Discipline:
Strategy, Organisational Behavior and Leadership
This multi-part case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges threatened by the Internet. Part A of the case provides the context and outlines the challenges faced by the newspaper: high production costs, mixed results with a new...
S$6.00

Viki: By the Fans, for the Fans

by Mark Chong, Kevin Sproule
Discipline:
Communications
Viki is a web portal that provides video content with crowdsourced multi-lingual subtitles. It relies on an active community of fans to add captions and subtitles in numerous languages to premium videos (movies, television shows) from around the world — thus opening up new markets and enabling new...
S$6.00

Twittamentary: Crowdsourcing a Project

by Michael Netzley
Discipline:
Communications
This case study explores how Tan Siok Siok, a Singaporean filmmaker living in Beijing, crowd-sources the content, financing, and distribution outlets for her documentary about Twitter, using the micro-blogging platform itself. Crowdsourcing, according to professor of journalism, Jeff Howe, is “the...
S$6.00

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