In October 2011, NTUC Income, Singapore’s largest automotive insurer launches the ‘Orange Force’. It is a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders will arrive at an accident scene within minutes to assist and comfort those who...
Navigauge, a start-up company that specialises in radio market research, has developed a tool that provides high quality, accurate and location-based radio market research. This pioneering technology in radio market research is captured in a positive, albeit reserved, article in the New York Times...
The case is set in early 2009, at a time when Vietnam is rocked by the global recession. It opens with the discovery by Ly Ngoc Minh, CEO of the porcelain manufacturing company, Minh Long I, that Metro, a chain of seven department stores across Vietnam, has discounted the selling price of its...
This case is the first of a three-part series on Circos.com, a Singapore-based company. Circos developed a proprietary sentiment analysis tool, which can mine the vast world of online reviews available on various social media platforms to create a dashboard of usable insights for luxury hotel...
The case starts as Vinamilk brand manager, Nguyen Trong Tan, sets out to launch a new line of fruit juice for children in Vietnam. The company, while relatively new to the juice market, saw this as a huge growth market since, unlike other developed markets, the Vietnamese market did not yet have a...
This case is set in April 2011 and begins with Mark Hamrlick, the founder and president of Hamrlick Brewing – a small brewer located in Illinois, US – who is considering which of several distribution partners he should choose for his Saxonbräu beers. Just 18 months into operations, Hamrlick has...
This case introduces the reader to the highly complex semiconductor industry, which is characterised by its well known “boom-n-bust” cycles: periods of high demand and worldwide allocation, followed by periods of low demand, excess capacity, and high stocks. The key challenges for supply chain...
This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive director of Food Empire Holdings Ltd, in the aftermath of the Asian economic crisis in 1998 and also...
