Skip to content Skip to navigation

You are here

Home

Buy Cases


Note: By adding the case to cart, you are purchasing the case only.

Displaying 1 - 3 of 3 results

Siam Park City: Can Affordable Pricing be Profitable?

by Philip Zerrillo, Sarita Mathur, Pannapachr Itthiopassagul
Discipline:
Strategy, Marketing
The case is set in November 2013, when Siam Park City – one of Thailand’s biggest Amusement Park and Water Park – was celebrating its 33rd anniversary. Siam Park City was born out of the vision of Chaiwat Luangamornlert, a successful businessman who wanted to build an amusement park and water park...
S$6.00

Movie, Money, Marketing: Branding ‘3 Peas in a Pod’

by Willem Smit, CW Chan
Discipline:
Marketing, Entrepreneurship and Innovation
Michelle Chong is a successful actress but a novice producer in Singapore. After her directorial debut success, she decides to produce a local movie set to premiere in November 2013 based on a script she had written ten years ago. Chong is still getting used to the business aspect of movie making,...
S$6.00

Massive Collective: Redefining Cool Nightspots

by Willem Smit, Adina Wong
Discipline:
Marketing, Entrepreneurship and Innovation
In September 2010, entertainment company Massive Collective, launched its first club, Filter, in Singapore. Filter offered a mix of unique propositions not offered at other nightclubs in Singapore – cutting edge electronic dance music (“EDM”), an invite-only guest list, and a higher proportion of...
S$6.00

Looking for something?