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Riding on the Cryptocurrency and NFT Wave: Twitter Needs to “Show Me the Money”

by Lau Yi Meng, Ke Ping Fan, Thomas Lim
Discipline:
Marketing Channels
New Twitter CEO Elon Musk had been aggressively cutting costs since he acquired the company in October 2022. Much of this had been accomplished by retrenching huge numbers of staff. Meanwhile, Musk’s moves to restore banned accounts had eliminated a host of key advertisers, causing its main source...
S$6.00

Duolingo: Play, Not Pay, to Learn Languages

by Kenneth Goh, Cheah Sin Mei
Discipline:
Strategy
In July 2021, Duolingo became one of the few mission-driven education-technology companies to list on the Nasdaq Stock Exchange in the US. Founded in 2011 by Luis von Ahn, a Carnegie Mellon professor from Guatemala, and his doctoral student, Severin Hacker, the start-up was born with a social...
S$6.00

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