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Displaying 1 - 2 of 2 results

Rainmaker Labs: Commercialising a Great Idea

by Arcot Desai Narasimhalu, Sarita Mathur, Adina Wong
Discipline:
Strategy, Operations Management, Entrepreneurship and Innovation
In September 2013, Alex Leong, co-founder of Rainmaker Labs, considers where to invest the limited resources available to his technology start-up company in order to grow the business. Earlier that year, Rainmaker Labs launched ShopGuru, a mobile shopping application that enables users to earn and...
S$6.00

Innova Technology: Seeking a Market for Anti-loss Devices

by Arcot Desai Narasimhalu, Sarita Mathur, Adina Wong
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation
This case is the first part of a two-part series on Innova Technology. Case A is set in May 2012, when Rick Tan, CEO of Innova Technology, a technology start-up company based in Singapore, is deciding a go-to-market strategy for PROTAG, a new anti-loss device. Through Bluetooth technology, this...
S$6.00

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