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Cases with temporal coverage in year 2014

Displaying 1 - 10 of 32 results

Pyra: Delighting Millennials with Beauty in a Subscription Box

The case is set in 2014, from the perspective of Pyra, a Singaporean subscription box company for beauty products. Subscription-box services are a fairly new business model that involves the delivery of product(s) to the consumer on a periodic basis. A more recent variant of subscription-box...

Building the Singapore Sports Hub through a Public-Private Partnership

The Singapore government wanted to develop the local sports industry and upgrade the old national stadium. Mark Rathbone, partner of global advisory firm PwC, was appointed to consult and manage the procurement issues for the project. The government decided to finance the Sports Hub through a...

Data Analytics at Alexandra Health System: A New Journey in the Healthcare Industry

The case is set in June 2014, when Lau Wing Chew, Chief Transformation Officer (CTO) at Alexandra Health System (AHS) in Singapore was highlighting the achievements of the data analytics initiative made by the Health Analytics Unit (HAU) at AHS to his management team. Although the initiative was...

UltraRope: Crafting a Go-To-Market Strategy for Kone’s Innovative ‘UltraRope’ Hoisting Cable

In any industry, companies must keep their mission, vision and values as the guiding aspects, as well as the determinants, of their market position. Kone, one of the global leaders in the elevator and escalator industry, was founded in 1910. Kone has always held the core belief that the elevator...

Data Analytics at DBS Group Audit: The Future of Auditing is Auditing the Future

The case is set in January 2014 and reveals the data analytics initiatives at DBS Group Audit. Group Audit was used to assess the riskiness of the bank’s branches based on seven attributes derived from the auditors’ collective wisdom. The results could sometimes be misleading and inaccurate. To...

MatchMove: Business Model Evolution

In early 2009, Shailesh Naik founded MatchMove, a Singapore-based online entertainment service provider. Naik and his business partner had identified a gap in the Asian online gaming market and their vision was to plug this gap with a company-specific platform that incorporated casual gaming,...

BPI Globe BanKO: Reshaping the Philippines Rural Banking System

This case is set in December 2014, and discusses the business model and challenges facing BPI Globe BanKO (“BanKO”). Established in 2009, BanKO is the Philippine’s first mobile phone-based, microfinance-focused savings bank. At that time, statistics showed that eight out of ten Filipinos did not...

China’s Digital Landscape: Imitating or Innovating

China’s digital market is on the rise at an exceptional pace, and giant digital players, such as Baidu, Alibaba and Tencent, have already surpassed some of the U.S. industry’s most successful names in terms of market capitalisation.
When competing in China’s digital market, local Chinese digital...

YOB Bank: Application Of Text Analytics In A Retail Bank

It was April 2014, and Cadence Chong, a new analyst at YOB Bank Singapore’s consumer banking department, is working on her first assignment. Chong has been hired to improve the bank’s credit card business, as her manager believed that there was scope for the business to do better. A specific...

YCH: Storage Assignment in a Unit-Load Warehouse

It is June 2014, and Lillian Lim of Mackor Consultancy, a third-party consultancy in Singapore, is at the newest warehouse of her client, YCH Group. Headquartered in Singapore, YCH is a major third-party logistics provider with business activities spanning across Asia.
In 2012, YCH started...


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