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Gong Cha’s Return to Singapore: Rebuilding a Popular Bubble Tea Franchise

by Seshan Ramaswami, Josephine Tan, Thomas Lim
Discipline:
Marketing
The case describes the relaunch of the popular bubble tea franchise Gong Cha in Singapore in December 2017. This was seven months after its 80 outlets were converted, within a week, into a new chain named LiHO TEA by the former Gong Cha franchisee. Kang Puay Seng, the new franchisee, had the...

Yamamotoyama: Tradition and Change in a 300-Year-Old Shinise

by Jochen Reb, CW Chan
Discipline:
Growth Strategy
Kaichiro Yamamoto is the 10th generation president of Yamamotoyama (YMY), a tea company that is one of Japan’s revered shinise: companies that have operated for more than a century. His only child, Nami Yamamoto, is expected to serve as the first female president of the company after him. YMY had...
S$6.00

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